Sources close to the situation said that production of the Apple iPhone 11 range has increased by 8 million units year after year as demand has increased.
Higher demand can be attributed to the lower-average cost of the iPhone 11 line, which has brought in budget-conscious buyers. Apple CEO Tim Cook has previously acknowledged that price is a factor, especially in Japan and China.
The new iPhone 11 is priced at $ 699 compared to the 2018 iPhone XR's starting price of 749. Rising demand due to lower prices could offset the decline in iPhone sales 2018, forcing orders to increase.
"This autumn is much busier than we expected," a source told the Nikkei Asian Review. "After the increase, the amount of production ready for the iPhone 11 series will be higher than last year."
A source has indicated that the issue of order growth will be further weighed down towards cheaper iPhone 11 and iPhone 11 Pro models. Apple has slashed orders over the years for the more expensive iPhone 11 Pro Max, compared to the iPhone XS Max, starting at $ 1,099.
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Suppliers, however, would prefer the company to err on the side of the Conservatives, thinking that higher-level orders cannot last.
"The demand is good at the moment. But we have to be careful not to be too optimistic," said an executive-level source. "I hope this year's peak season will last longer than last year."
Yasuo Nakane, head of research at Mizuho Securities, raised his 2019 iPhone production estimate to 194 million, up from 1,176 million previously. Analysts at Cowen and JP Morgan have also corrected their estimates.
Nikkei has a good track record of Asian reviews on supply chain rice, as this increase in order volume. However, this is not the case with product specifications.