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Execution Framework
Execution Framework
Building systems capable of supporting your ambitions. A rigorous method for converting complexity into high-performance, durable assets.
Strategy
Strategy
Unpacking complexity to retain only the direction that makes sense for your vision.
Execution
Execution
Building robust, invisible systems that work for you, day in and day out.
Results
Results
A pragmatic growth vision, where every tool serves a concrete objective.
Mindset
Mindset
The resilience and discipline inherited from the field, at the service of your peace of mind.
Karitédiema
Karitédiema
Scaling an artisanal brand into a high-performing ecosystem.
Karitédiema, an ethical skincare brand rooted in traditional shea butter craftsmanship, is a showcase of complete operational restructuring. I designed a 360° ecosystem merging heritage, digital performance, and complex B2B/B2C logistics.
Visit website ➠ karitediema.com
The Challenge
The Challenge
Scaling an artisanal brand toward industrial efficiency. The goal was to build a robust e-commerce system capable of syncing complex logistics with a deeply rooted ethical brand identity.
The Strategy
The Strategy
Orchestrating a full Shopify ecosystem and automating operational workflows. I designed the architecture connecting online sales (B2C), partner relations (B2B), and on-the-ground social logistics.
The Impact
The Impact
An autonomous infrastructure that frees up time and minimizes manual errors. The brand now operates on a scalable system ensuring a fluid customer experience, from the first click to final delivery.
Website karitediema.com
Karitédiema x Nature & Découvertes
Instagram @karitediemacosmetics
Product Photgraphy Karitédiema
Testimonial ✪✪✪✪✪
Testimonial ✪✪✪✪✪
"For a brand like Karitédiema, rooted in tradition, navigating the transition to e-commerce was a significant challenge. Cédric was far more than just a service provider; he was a true cornerstone in structuring our ecosystem. His support in setting up Shopify, organizing our logistics, and orchestrating our digital presence was quite simply excellent.
I found him to be a professional of rare perfectionism, driven by a rigorous methodology and a genuine appetite for complex challenges. Despite the financial realities faced by any growing business, Cédric remained pragmatic and maintained an exemplary collaborative spirit. He is a builder of trust whom I wholeheartedly recommend to any entrepreneur looking to structure their project with both seriousness and humanity."
Ndiémé Ndiaye - Founder of Karitédiema
Applications & Plateforms
Applications & Plateforms
- E-commerce: Shopify (Store management, catalog, and payments)
- Infrastructure: OVHcloud (Domain management and DNS configuration)
- Marketing: Shopify Email Marketing (Campaigns and automations)
- GenAI: Gemini (Copywriting assistance, content strategy, and brainstorming)
- Social Ecosystem: Instagram, TikTok, Facebook
Expertise & Skills
Expertise & Skills
- E-commerce Architecture & IT: Full setup of the sales ecosystem and technical infrastructure management (OVH).
- Copywriting & Storytelling: Brand narrative creation and SEO-optimized writing.
- Translation & Localization (FR/EN): Complete adaptation of the platform and content for the English-speaking market, ensuring brand message consistency.
- Visual Content Production: Product/lifestyle photography and video content creation for social platforms.
- Email Marketing: Design and deployment of customer loyalty and retention strategies.
- Community Management & Customer Support: Managing social media engagement and providing personalized email support.
- B2B Partnership Management: Coordinating and nurturing relationships with retail partners.
- Supply Chain & Logistics: Operational flow management in collaboration with storage and packaging partners.
- Event & Retail Management: Logistics for pop-up stores/events and on-site support to drive brand visibility.
Imakhou
Imakhou
Centralizing the architecture of a multi-format media brand.
Imakhou is a platform dedicated to cultural storytelling through diverse content formats. I structured this digital ecosystem to centralize the narrative, from podcast production to multi-channel social media strategy.
Visit website ➠ imakhou.com
The Challenge
The Challenge
Turning a profusion of content (audio, video, text) into a coherent voice. The goal was to build a system capable of harmonizing diverse formats without diluting the brand identity or overwhelming creative resources.
The Strategy
The Strategy
Deployment of a centralized digital hub and creation of a strong visual identity. I designed an integrated production workflow (Content Ops) to orchestrate podcast and social media distribution seamlessly and efficiently.
The Impact
The Impact
A unified platform that simplifies the distribution of complex content. Imakhou now benefits from a sustainable digital presence, combining visual clarity and operational efficiency across every audience touchpoint.
Testimonial ✪✪✪✪✪
Testimonial ✪✪✪✪✪
"Partnering with Cédric was one of the best decisions I made for IMAKHOU. Cédric not only delivered a stunning website and engaging social media content, but he also took the time to truly understand my vision and values. He helped me translate my ideas into a powerful online presence that resonates with my audience.
I truly felt supported and encouraged to dare go further throughout the entire process and that was absolutely helpful to boost the confidence in my endeavour. His dedication to excellence, combined with his supportive and collaborative approach, made the entire process seamless and enjoyable. I highly recommend Cédric to any entrepreneur looking to build a brand that truly makes an impact."
Aïcha Dandjouma - Founder of Imakhou
Applications & Plateforms
Applications & Plateforms
- Web & Infrastructure: Hostinger (CMS, domain management, and professional email)
- Podcast: Podbean (hosting and distribution), audio editing software
- Visual Creation: Canva, Edits (mobile post-production)
- GenAI: Gemini (copywriting assistance, content strategy, and brainstorming)
- Social Ecosystem: Instagram, Threads, Facebook, TikTok, YouTube
Expertise & Skills
Expertise & Skills
- Branding & Visual Identity: Logo design, brand guidelines (color palette, typography), and overall visual universe.
- Content Strategy & Storytelling: Defining the brand’s narrative arc and editorial direction.
- Digital Infrastructure: Technical domain configuration and deployment of a centralized digital hub.
- Copywriting & SEO: Optimized writing for web platforms and social media.
- Audiovisual Production: Photo and video content creation (short-form/reels).
- Editing & Post-production: Full editing and mastering of podcast episodes.
- Social Media Management: Orchestrating multi-platform distribution and engagement.
Fitness & Life Coach
Fitness & Life Coach
Building a high-conversion coaching & service platform.
For coach Solène Delille, I designed a digital ecosystem capable of turning audience engagement into concrete results. I architected a full-scale solution merging brand identity, online booking, and payment automation.
Visit website ➠ solenedelille.com
The Challenge
The Challenge
Digitalizing on-the-ground expertise to make it scalable. The goal was to build an inspiring brand identity while automating the complex management of scheduling, bookings, and financial transactions.
The Solution
The Solution
Deployment of a custom ecosystem with a dynamic booking engine. I designed the architecture connecting content strategy to the sales funnel to ensure a frictionless, secure booking and payment experience.
The Impact
The Impact
Massive operational time savings and total revenue security. Solène now operates on a professional infrastructure that works for her, providing absolute clarity for her clients and peace of mind in her daily management.
Testimonial ✪✪✪✪✪
Testimonial ✪✪✪✪✪
"Cédric is not just your regular website creator. He's also a coach, a leader and a whole support team, ready to guide, assist and motivate you into creating a website that feels like home.
He's a great listener and a hardworking dude who will help you transform your rough ideas into a great website that you can be proud of. I loved every step of the way and am super happy with my website. I highly recommend him."
Solène Delille - Fitness & Life Coach
Applications & Plateforms
Applications & Plateforms
- Web & Business: Wix (Website design, booking engine, and payment solutions)
- Design & Branding: Canva (Graphic assets and digital marketing materials)
- GenAI: Gemini (Copywriting assistance, content strategy, and brainstorming)
Expertise & Skills
Expertise & Skills
- Branding & Visual Identity: Development of a complete visual identity (logo, color palette, typography) to reflect her unique market positioning.
- Digital Service Architecture: Designing an integrated ecosystem to automate bookings and financial transactions.
- Business Consulting: Strategic support to structure and elevate the coaching offer.
- Copywriting & Storytelling: Narrative identity creation and conversion-focused writing.
- Visual Production: Brand photography (portrait/lifestyle) to personify the brand.
The Daily Grind Project
The Daily Grind Project
Bringing resilience to life through digital architecture.
The Daily Grind Project is a platform dedicated to discipline and daily effort. I designed this ecosystem to transform a philosophy into a tangible brand, merging a structured content hub with a social presence focused on consistency.
Visit website ➠ thedailygrindproject.com
The Challenge
The Challenge
Giving form to an abstract vision of resilience. The goal was to build a coherent brand across multiple channels while proving that a simple, rigorous structure is the best vehicle for a powerful, consistent message.
The Solution
The Solution
Brand identity design and deployment of an optimized digital hub. I implemented a seamless multi-channel content strategy, focusing on experiential storytelling and automating the daily narrative workflow.
The Impact
The Impact
A platform that demonstrates the power of long-term discipline. This project serves as an operational "lab," building an engaged community around the values of clarity and consistency that I bring to every project.
Website thedailygrindproject.com
Branding The Daily Grind Project
Instagram @thedailygrindproject
YouTube @tdgpbycedric
Applications & Plateforms
Applications & Plateforms
- Web & Infrastructure: Google Sites (Digital hub design), Hostinger (Domain management)
- Branding & Design: Canva (Logo design, brand guidelines, and visual assets)
- GenAI: Gemini (Copywriting assistance, content strategy, and brainstorming)
- Visual Creation & Editing: Edits (Mobile video post-production)
- Social Ecosystem: Instagram, Facebook, Threads, TikTok, YouTube
Expertise & Skills
Expertise & Skills
- Branding & Visual Identity: Development of a strong graphic identity (logo, color palette, typography) to embody the values of discipline and resilience.
- Digital Hub Architecture: Designing a structured central platform to aggregate and organize complex content.
- Content Strategy & Storytelling: Defining the editorial line and building the "Daily Grind" narrative.
- Copywriting & Writing: Crafting long-form blog posts and engaging short-form social media content.
- Multimedia Production: Creating photography and video content (reels/shorts) focused on authenticity.
- Social Media & Community Management: Orchestrating multi-channel distribution and fostering community engagement.
- Personal Branding: Developing a cohesive digital identity that demonstrates expertise and consistency by example.
Let's talk
Let's talk
Whether you are looking to integrate senior expertise into your team or build a high-performing digital ecosystem for your business, I put my experience to work for your vision. My structured approach ensures clarity and performance for your operations.
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