An organisational culture consists of the company's beliefs and the company's values that are established by the head of the company which is in most cases the CEO. Those values and beliefs are then shared and reinforced within the company, which then ultimately leads to the shaping of the employee's perceptions, understanding and their behaviours (SHRM, 2020).

In Cebu Pacific's case, they aim to treat every employee equally and at the same time promoting a healthy relationship with them (Harry, 2020). Furthermore, Cebu Pacific tends to have a disciplined work culture, which means the company are the decision-making authority and they also control the employees' work behaviour by rewarding them with various rewards (Harry, 2020).

Core Values

Core values consist of the beliefs of a person and/or the organisation. It ensures teamwork between employees and also ensuring that they all work towards the same goal. The core values of a company supports the vision of the company and also shaping the culture of the company (Blog smarp, 2020). Cebu Pacific's core value are: they put people at the heart of the service, they do what is right, they build on trust and commit to collaboration, they pursue new ideas relentlessly and better solutions, and part of their service is the 'Filipino spirit' that will forever be part of the company even as they travel to different nations.

Vision

A vision is what the company wants to achieve in the future and how they are going to go about it in order to achieve it (yourdictionary, 2020). In Cebu Pacific's case, their vision is to be the world's most successful low-cost carrier (wobbjobs, 2020). Cebu Pacific is the Philippines' number airline which even tops the national carrier, Philippine airlines (CAPA, 2020). Cebu Pacific is also the country's first choice for air cargo giving them yet another advantage in terms of being successful when comparing to other local and/or other neighbouring rivals (CAPA, 2020).

Mission:

A mission is a simple term that is used by the company to state their mission (Investopedia, 2020). A company's mission states what the company is all about, why they exist and their reasons for existing (Entrepreneur, 2020). In Cebu Pacific's case, their mission is to "To move people, create opportunities, and broaden perspectives, enabling everyone to lead richer and fuller lives" This simply means they want to create more opportunities for people in order to live their life to the fullest by presenting more routes.