Team

Martin P. Fritze is Professor of Marketing at Zeppelin University (Germany) and was an Assistant Professor of Marketing at University of Cologne (Germany). 

He applies philosophy to explore the meaning of materiality in a digitized world.

Cait Lamberton is the Alberto I Duran Presidential Distinguished Professor of Marketing at Wharton School and co-editor of the Journal of Marketing. 

Her research is primary in consumer behavior, with particular interests in the sharing economy and marketplace dignity.

David Reibstein is the William S. Woodside Professor and Professor of Marketing, at the Wharton School, University of Pennsylvania.  

Professor Reibstein’s research focuses on branding, nation branding, marketing metrics, product line decisions, and competitive marketing strategies, among other issues.

John Zhang is currently a Professor of Marketing and Tsai Wan-Tsai Professor at the Wharton School of the University of Pennsylvania. Professor Zhang’s research focuses on pricing strategies, channel management, CRM strategies, luxury goods, and cryptopricing. Professor Zhang has published over 60 articles in many areas of marketing.