Marketing Management and Human Resource Management

Following books on marketing Management and Human Resource Management are available over internet with certain licensing rules. Few books have limited preview permission.

Part - A: Marketing Management

Chandrasekar, K. S. Marketing Management: Text and Cases.

Kanthiah, R. & Jeyakumar, S. Marketing Management.

Lancaster, G. & Raylonds, P. Management of Marketing.

Martial, P. & Villeneuve, J. Marketing Management and Communications in the Public Sector.

Paliwada, S. (Ed.) Marketing Management in Asia.

Pillai, R. S. N. Marketing Management.

Ramaswamy, V. S. & Namakumari, S. Marketing Management: Global perspective, Indian Context.

Rudani, B. B. Basics of Marketing Management.

Saxena, R. Marketing Management.

Stokes. eMarketing: the essential guide to marketing in a digital world.

Suki and Suki. Contemporary issues in Marketing Management.

University of Minnesota Libraries Publishing. Principle of Marketing.

Venugopal, P. Marketing Management: a decision making approach.

Wiesner, K. A. Ethical Management and Marketing.

Part - B: Human Resource Management

Ashwathappa, K. Human Resource Management: Text and Cases.

Aquinas, P. G. Human Resource Management: principles and practice.

Bach, S. & Edwards, M. R. (Ed.) Managing Human Resources.

Cowling, A. Managing Human Resources .

Dessler, G. & Varkkey, R. Human Resource Management.

Ivancevich, J. M. Human Resource Management.

Mahajan, J. P. & Reeta. Human Resource Management.

Maybe, C. Experiencing Human Resource Management.

Mura, L. Issues in Human Resource Management.

Pieper, R. Human Resource Management: an international comparison.

Pinnington, A. Human Resource Management: ethics and employment.

Schultz, C. M. The future of HR.

Tyson, S. Essentials of Human Resource Management.

University of Minnesota Libraries Publishing. Human Resource Management.

Wilton, N. An introduction to Human Resource Management.

Part -C: Full-text availability in Internet Archive.

Full-text of following books are also available in the Internet Archive. You may borrow and read them for a limited time. To request for your free account fill up this Request form.

1. Cascio, W.F. Managing Human Resources.

2. Dalrympale, D. J. Marketing Management.

3. Dessler, G. Human Resource Management.

4. Fisher, C. D. Human Resource Management.

5. Graham, H. T. Human Resource Management.

6. Kotlar, P. Marketing Management.

7. Mondy, R. W. Human Resource Management.

8. Peter, J. P. Marketing Management: knowledge and skills.

9. Winer, R. Marketing Management.