Exploring the Creative Potential of AI in Filmmaking
IN
Publication now available at: https://dl.acm.org/doi/10.1145/3698061.3728393
We invite filmmakers, AI researchers, creative practitioners, media scholars—and anyone with an interest in the intersection of AI and filmmaking—to participate in our workshop Exploring the Creative Potential of AI in Filmmaking, held at C&C ’25 (June 23–25, 2025). As artificial intelligence becomes increasingly embedded in creative workflows—from video content analysis and generative storytelling to audience cognition modeling and ethical decision-making—your expertise is essential.
This workshop is designed to foster meaningful dialogue and hands-on exploration across disciplines. We believe that only through collaboration between technologists, artists, and theorists can we fully understand and shape AI’s role in cinematic creativity. Your insights will help define how AI is applied not only as a tool for production, but as a co-creative partner and ethical agent in the filmmaking process.
Whether you're investigating new forms of narrative, developing AI tools, or studying audience engagement, we welcome your voice in this timely conversation. Join us in co-creating the future of AI-augmented storytelling.
Note: Participation requires registration for the ACM Creativity and Cognition 2025 conference.
Workshop Registration Link (by Fri 20 June): https://forms.gle/twgNchLJ1Rjub59c9
This workshop explores the integration of Artificial Intelligence (AI) into filmmaking, focusing on AI-driven video content analysis (VCA), AI-assisted content creation, and ethical considerations. As AI continues to reshape creative workflows, it opens new possibilities for filmmaking while raising important questions about human-AI collaboration. The workshop aims to bridge perspectives between creative practitioners, industry professionals, and AI researchers, fostering interdisciplinary dialogue on AI’s evolving role in creative practice. We will discuss how AI-powered VCA advances film grammar analysis and audience cognition research, informing creative decision-making, and how generative AI supports production processes while expanding artistic possibilities. Additionally, we will examine how AI-driven analysis can inform ethical practices, alongside addressing the risks associated with generative AI. Through a combination of theoretical discussion and practical demonstrations, participants will gain hands-on experience with AI filmmaking tools while critically engaging with the future directions of AI-augmented creativity.
Dr. Sergio Benini, Associate Professor, Department of Information Engineering, University of Brescia, Italy.
Dr. Mattia Savardi, Research Fellow and Associate Lecturer, Department of Medical and Surgical Specialties, Radiological Sciences, and Public Health, University of Brescia.
Prof. Tim J. Smith, Professor in Cognitive Data Science, Creative Computing Institute, University of the Arts London, UK.
Prof. Mick Grierson, Professor and Research Leader in Creative Computing, Creative Computing Institute, University of the Arts London, UK.
Dr. Luis Pinto Arandas, Postdoctoral Research Fellow, Creative Computing Institute, University of the Arts London, UK.
Zhijun Pan (Aldrich), Research Fellow, Creative Computing Institute, University of the Arts London, UK.
Welcome and introduction to workshop objectives, themes, and structure.
Section 1: AI in Video Content Analysis – Presentations, live demonstrations, and interactive discussions on VCA methods, audience cognition modeling, and their applications in creative workflows including the ethics arising. Participants will explore AI-assisted film grammar analysis, shot scale classification, and camera usage analysis through guided experimentation. 15-minute open discussion.
Short break and informal networking.
Section 2: AI-Assisted Creative Workflow – Presentations and demonstrations of generative AI models integrated into the filmmaking workflow, including scriptwriting, visual design, music scoring, and editing. Participants will engage in hands-on activities to explore AI’s role as a co-creative partner. Discussions will address the evolving dynamics of human-AI collaboration, creative agency, and ethical issues such as authorship, ownership, and cultural sensitivity. 15-minute open discussion.
Open discussion. Summary discussion on key insights, participant reflections, and open questions.
Closing remarks, follow-up collaboration plans, and next steps for research and practice.
Zhijun Pan (Aldrich)
Research Fellow, Creative Computing Institute, University of the Arts London, UK
Dr. Sergio Benini
Associate Professor, Department of Information Engineering, University of Brescia, Italy
Prof. Mick Grierson
Professor and Research Leader in Creative Computing, Creative Computing Institute, University of the Arts London, UK
Dr. Mattia Savardi
Research Fellow and Associate Lecturer, Department of Medical and Surgical Specialties, Radiological Sciences, and Public Health, University of Brescia, Italy
Prof. Tim J. Smith
Professor in Cognitive Data Science, Creative Computing Institute, University of the Arts London, UK
Contact Email: a.pan@arts.ac.uk