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Course Overview
Course Overview
In the digital world we now live in, content creation and management on social media has become an indispensable element of our lives. Content creation is not merely a product for personal entertainment but also the important building block for commercialization in the entire creator economy.
The course is comprised of both knowledge-based and practice-based modules that help students gain transferrable skills in both content creation and management. It offers an in-depth analysis of the common operation strategies and business features of various entities in the social media ecosystem. With some technical guidance, the students also have the opportunity to organize their goals and resources and then strategically create video content that meets their initial targets.
L1 Introduction to Content Creation
L1 Introduction to Content Creation
Introduction
Compare KOL, KOL and Celebrities
Compare Different Social Media Platforms
L2 Theme and Audience
L2 Theme and Audience
Theme Selection
Understand Your Audience
Idea Mapping
L3 Lighting Studio Training
L3 Lighting Studio Training
Workshop: Camera Settings and Lighting Studio (photos)
Guest Speaker (how to collect footage)
L4 Thumbnail Design and Traffic
L4 Thumbnail Design and Traffic
Traffic Analysis
Workshop: Design Thumbnails
Showcase Assignment 2
L5 GenAI Tool Training
L5 GenAI Tool Training
Basic Commands in Midjourney
Create Content with Runway and Hailuo AI
L6 CapCut and Adobe AE Training
L6 CapCut and Adobe AE Training
Basic Postproduction Techniques in Capcut
Additional Basic Adobe After Effects Techniques
L7 Field Trip
L7 Field Trip
Visit to Shanghai 1933/ CaseLab Museum
Create Travel/Architecture Plogs
L8 Techniques to Avoid Monotony
L8 Techniques to Avoid Monotony
Typical Monologue-Type Video Workflows
A-roll/B-roll, Shot Angles, Music
Exercise: Video Technique Analysis
Showcase Assignment 4
L9 Parasocial Relationship
L9 Parasocial Relationship
Participatory Culture and Active Audience
Parasocial Relationship
Exercise: Making a Vlog in the Mall
L10 Monetization
L10 Monetization
Value Per View Basis and Platform Rates
Different Monetization Models
Showcase Assignment 5
L11 Guest Talk
L11 Guest Talk
Guest Speaker (Brand Deals)
Showcase Assignment 6
L12 Individual Consultation
L12 Individual Consultation
Discuss Final Project Plans
Feedback for Previous Works
L13 Final Showcase
L13 Final Showcase
Showcase Your Final Project
L14 Reflection and Idea Remapping
L14 Reflection and Idea Remapping
Idea Remapping
Reflection
Questions?
Questions?
Contact cw3715@nyu.edu to get more information on the course
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