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Creative Briefs and
A compelling creative brief sets the stage for content that can be repurposed in a myriad of ways. Below is a creative brief I wrote after interviewing key stakeholders. The brief resulted in a feature article, blog post and brochure, which highlighted one central theme - small companies offer unique advantages when it comes to commercial title insurance.
Feature articles highlight your company's products and service and position the key executives as a thought leader in their industry. Below is the feature article that resulted from the well crafted creative brief above on advantages of using a mid-sized commercial title insurance company.
In the case study below, I showcased Waste Management's creative solutions to developing better waste management for higher education customers.
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