Roberto Gavinelli was born in Milan in 1941 and at the end of his studies he continued his father's activity in the company for the production of flavorings for the beverage industry. In the 1960s, the Gavinelli company became a supplier of San Pellegrino, offering a non-alcoholic aperitif as an alternative to classic aperitifs. Thus was born the non-alcoholic San Pellegrino Bitter, later simply called Sanbitter. The fruitful collaboration with San Pellegrino subsequently leads to the creation of an aroma that will give life to the Chinotto drink which, with its fresh, bitter-sweet taste, today comes under the name of Chinò. In 1983 he met his future wife Dawn Steve Cain, in 1991 Gavinelli sold his business and some of his formulas to San Pellegrino, to devote himself full time to artistic activity expressing genius and creativity. Leaving a collection of visionary Cathedrals and a recipe book of formulas never made.