Savory Snacks Market size was valued at USD 112.76 Billion in 2022 and is projected to reach USD 156.93 Billion by 2030, growing at a CAGR of 4.9% from 2024 to 2030.
The global savory snacks market was valued at USD 120.9 billion in 2023 and is projected to reach USD 160.8 billion by 2028, growing at a CAGR of 5.7%. The growing consumer demand for convenient, on-the-go snacks and a shift towards healthier alternatives are some of the key factors driving the market's expansion. Innovations in product offerings, such as plant-based, gluten-free, and low-calorie snacks, are also fueling market growth. Additionally, an increasing number of food companies are introducing new flavors, targeting diverse regional preferences, which further contribute to the overall market growth.
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Consumer Preferences Shifting Towards Healthier Snacks
As health-consciousness among consumers rises, the demand for low-calorie, gluten-free, and plant-based savory snacks is escalating. This shift is encouraging manufacturers to innovate with healthier alternatives.
Convenience and On-the-Go Consumption
The increasing need for quick, convenient, and portable snacks, especially among busy professionals and millennials, has significantly boosted the demand for savory snacks.
Innovative Product Offerings
Companies are constantly introducing new flavors and ingredients to differentiate their products. This includes snacks infused with exotic spices, and functional ingredients like probiotics or superfoods, catering to a wider consumer base.
Key Drivers:
Increasing demand for convenience foods due to busy lifestyles and working professionals.
Health trends, such as plant-based diets and low-calorie snacks, driving consumer choices.
Product diversification with innovative flavors and packaging appealing to global tastes.
Challenges:
Fluctuating raw material prices, especially for ingredients like grains and oils.
Health concerns regarding high salt, fat, and sugar content in traditional savory snacks.
Intense competition in the market leading to price wars among established and new entrants.
North America
North America holds a significant share of the savory snacks market, driven by high consumer demand in the U.S. and Canada. The growing trend of health-conscious snacking has led to increased consumption of baked and low-calorie snacks in the region.
Europe
Europe is witnessing growth due to changing dietary habits and rising demand for organic and gluten-free snacks. Countries such as the UK, Germany, and France are leading in the adoption of healthier savory snack options.
Asia-Pacific
The Asia-Pacific region is experiencing rapid growth in the savory snacks market due to urbanization, rising disposable incomes, and a shift towards Western-style snacking habits, particularly in China, India, and Japan.
Latin America
Latin America is expected to see steady growth in savory snacks consumption due to increasing awareness of global snack trends and greater availability of snacks in both urban and rural areas.
1. What are savory snacks?
Savory snacks are typically salty, crispy, and flavored products such as chips, pretzels, and crackers consumed between meals.
2. How large is the global savory snacks market?
The global savory snacks market was valued at USD 120.9 billion in 2023 and is expected to grow to USD 160.8 billion by 2028.
3. What factors are driving the growth of the savory snacks market?
Key drivers include rising health consciousness, increasing demand for on-the-go snacks, and product innovation.
4. What are the challenges faced by the savory snacks market?
Challenges include fluctuating raw material costs, health concerns related to high sodium and fat content, and intense market competition.
5. Which region dominates the savory snacks market?
North America dominates the market, followed by Europe, with a rising trend in Asia-Pacific and Latin America.
6. How are health trends affecting the savory snacks market?
Health-conscious consumers are demanding low-calorie, gluten-free, and plant-based alternatives, shaping product offerings.
7. Are there new snack trends emerging in the industry?
Yes, trends like functional snacks with added health benefits (e.g., probiotics) and ethnic flavor innovation are gaining popularity.
8. How do savory snacks contribute to the food industry?
Savory snacks offer convenience, taste, and portability, contributing to global snack consumption trends and the food industry's evolution.
9. Are savory snacks becoming healthier?
Yes, there is a shift toward healthier snack options, including low-fat, low-sodium, and plant-based varieties.
10. What are the future growth prospects for savory snacks?
The future of savory snacks looks promising, with increasing demand for healthier products and diverse flavor offerings driving expansion.
Top Global Savory Snacks Market Companies
Kellogg
Calbee
General Mills
PepsiCo
Kraft Heinz
ConAgra Foods
Diamond Foods
Mars
Intersnack Group GmbH
Lorenz Bahlsen
Orkla ASA
Lamb Weston
McCain Foods
Aviko
Intersnack Group
Hain Celestial Group
Herr Foods
Want Want Holdings
Regional Analysis of Global Savory Snacks Market
North America (Global, Canada, and Mexico, etc.)
Europe (Global, Germany, and France, etc.)
Asia Pacific (Global, China, and Japan, etc.)
Latin America (Global, Brazil, and Argentina, etc.)
Middle East and Africa (Global, Saudi Arabia, and South Africa, etc.)
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