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The world is gradually switching to audio.

From podcasts, to artificial intelligence-powered virtual assistants, to advertising, explainer videos and courses, Voiceovers have become much more important than ever.

Whether it is purely for entertainment, for promotion of a product or for educational purpose, Voiceovers for videos continue to shine and flourish.

Your marketing video Is Incomplete Without a Professional Voiceover:

If you create a marketing video without audio narration, or a fascinating script that is both entertaining and informative but lacks a professional voice over, then all your efforts are in vain.

A professional voiceover is the catalyst that makes your sales video effective in converting prospective customers into leads, and hence, sales.

However, narrating a video perfectly with the right tone and is not very easy.

Only a professionally-trained Voiceover artist can deliver the best voiceover for your specific need.

That's where I come in,...

Why You Need A Professional Voiceover:

• A professional voiceover represents your brand, products, and services. The voice you hear is a significant component of any business as it conveys the tone of the brand, and describes what your business actually stands for.

• A professional voice-over can give your business the boost you were always looking for. This is particularly significant for businesses that are considering making convincing explainer videos to level up their marketing strategy.

Subject to the target demographic and market, the voice may sound like an educated proficient, the guy next door, or maybe an expert or a researcher from a particular subject.

If you are a startup and wish to create a compelling profile in the market, it's the right time to integrate explainer videos into your marketing strategy.

Below are some of the reasons that will help you understand how a professional voice-over helps in driving sales and conversions.

·

Better Conversions and Sales: Adding an advertising video online as a part of your marketing strategy can increase conversions immensely. Consumers invest time and sense while watching a video of their preferred product. They can make informed decisions about the products based on the information provided in the video. Video ads prompt the consumer to go to a particular website and buy the product.

· Boost Your ROI: Online advertising videos provide a good return on investment. Even though video production is not yet the easiest nor cheapest task, it pays off big time as online video editing tools are constantly improving and becoming more affordable. Also, it eventually boils down to the content and the voice overs that can effectively enhance the overall feel of the online videos.

· Build Trust: Trust is the foundation of conversions and sales. Video content is likely to engage the users better and ignite emotions. Some consumers are still skeptical about buying products and services on the internet but effective advertising videos can present your products in a conversational form and foster brand trust.

· Increase Search Ranking: Videos allow you to increase the time spent by visitors on your site. Thus, longer exposure builds trust and signals search engines that your site has good content.

· Emotional Connect: Video tells your story better than any other format. The emotional impact of video ads is significant. You make a more solid personal relationship when you’re storytelling through sight and sound, connecting a viewer’s emotions to your product or service.

· Grab audience’s attention: Great advertising videos tend to be catchy and memorable. They are meant to be engaging and fun to listen to, and thus are designed to grab your audience’s attention and to keep them interested in what you have to say and offer. Having the right advertising video is therefore important to make your marketing campaign ‘conversational’ and keep your brand image fresh in the audience’s minds for a long long time!

Top 7 Reasons why Professional voice over impacts Conversions

1- The game of Tone

An uninspiring voice over with a boring and lacking tone may frustrate the audience and lower down the overall value of your video. Thus, to maintain the essence of the video, it's crucial to speak the script in an engaging way.

So, make sure whenever you create a video, make sure you hire a professional voice-over actor. An impressive tone in the video will help you attract and retain the customers.

2. Audience Connection

If you want to keep viewers stick to your video and convert them into potential customers, then you must narrate the video script in an influential way.

Yes! A professional voice-over can draw in a bigger audience. So, always make sure what your audience craves for. Once you get an idea, you would be able to better select a voice that not only generates a feeling of belongingness with your brand.

Have a look at the 2D Character Animation Explainer Video created by our team for Uber that helps people understand the concept and feel connected.

3. Build audience trust

You might be thinking how a professional voice can build trust in your audience for your brand?

Choosing the right selection of an experienced professional whose voice is confident and credible will not only generate brand loyalty but also make viewers feel connected.

Most of the brands have witnessed wonders with a professional voice over. So, if you want to generate trustworthy relations with your customers, then never underestimate the power of voice over.

4. Triggers Call to action

The primary objective of the organization is to attract an audience and inspire them to make a purchase. You might wish the same.

If yes, then make sure to address the voice over professionally and concisely, no matter what the ‘type’ of the video is and, and what your target audience is. An engaging voice over attracts the visitors, guides them in the right direction, and paving the way for your online presence.

5. Gives an edge

A professional voice actor ensures the safety of your video, and hence brand. As he/she will add character and personality to your video, your audience will watch it to the end .

An interesting voice over delivers a sense of enlightenment and complexity in a way that your audience frequently visits your video. This will hang on viewers to every word and create brand awareness in the best possible way.

6. Defines Video Look

If the viewers can relate themselves with your video, then congratulations, your video is successful.

Well! It’s about highlighting your brand, and when the quality is high, your audience will watch it to the end, and it will generate interest to learn more about your company and services.

Embedding the best visuals and the professional voiceover is the best way to enhance the visitor experience and increase conversion rate. If you don’t have the experience, then no worries! Then you can always hire a professional video production company to get an ultimate end-product that matters like an animated explainer video.

Watch this cool animated video that helps our client to achieve the business goals easily.

7. Easy to understand

If you want to improve your online presence through explainer videos, then focus on voice-overs.

A voice over with a clear voice and professional accent integrates an element of attraction that can give your brand a unique identity. Choose a voice over actor with whom you can work for a longer time and offer a variety of services.

A professional voice-over actor is critically significant, offering considerably more than simply a voice to 'talk over' a video. He or she comprehends what you and your video require. Finding the right voice for your business will add the perfect dash of emotion and tone that will instantly lift your video to an expert and engaging level.

No matter wherever your voice actor comes from, make sure you select the one who aligns with your needs well. You can find a voice-over actor through different techniques, but using an online platform, can introduce you to thousands of professionals across the world.

Creating a brand video or commercial was once an expensive, complicated task that only major companies could afford. But now, thanks to the popularity growth of video, it’s now easier than ever to strategize, script, film, edit, and publish your video.

The best part? Video has been proven to help increase conversion rates, engagement rates, and more. Take a look at these surprising video statistics:

• 62% of consumers watch product review videos before making a purchase.

• 84% of consumers surveyed were convinced to buy a product or service after watching a brand’s video.

• 97% of video marketers reported that video increased user understanding of a product or service, and 76% reported video helped them increase sales.

• Including a video on your landing page can increase conversions by more than 80%.

• 56% of consumers believe that a company should have video content on its website.

Video is the new normal. If you’re not taking advantage of this tool, you’re missing out in a big way.

Don’t worry, we’re here to help! Keep reading to find out not only how video can help increase your conversions, but which type of videos you need and where they work best.

5 Ways Video Helps Increase Ecommerce Conversion Rates

Why exactly do videos help increase conversion rates? It has a lot to do with consumer psychology. Let’s take a look at some of the specific reasons video resonates so strongly with users and how they can help you boost sales.

1. Consumers engage more with video.

Video is both auditory and visual in nature, grabbing your audience's attention in more ways than any other type of content can. It also allows us to tell a more complete story, building a narrative, building emotion, and provoking action more effectively.

Because video is the catch-all for every other type of content, including text and infographics, photographs, voiceovers, and more, video can engage us like nothing else can. Its movement stops us in our tracks and keeps our fingers from scrolling past. That’s why it’s crucial to make your video captivating, so those first few seconds really hook in your viewer.

2. Product videos boost consumer trust in ecommerce companies.

Be honest – sometimes you don’t buy an item because you’re not sure you’ll get exactly what you’re promised. What if the color is different? What if sizing is different? It’s easy to say a product can do something, but saying it alone isn’t much proof. That’s where video comes in!

Video provides the proof online shoppers need to seal the deal. When you show a product in action, users can more easily imagine themselves using that product. And if you do this enough times, with enough videos and enough products, you’ll build credibility and trust over time.

Pro Tip: Using different types of videos outside of just your ecommerce pages also helps you build trust. Videos about your company help communicate your brand values, recruitment videos help humanize your company and your office, even social videos can show a lighter side to your company, building engagement and a more personal connection to your brand.

3. Informational videos help answer user questions.

Have you watched a make-up tutorial recently? Or looked up the instructions on how to play a game? What about a video showing how to connect your voice-enabled assistant to the rest of your smart devices? Getting the answers to these questions before purchase can make all the difference, especially when the answers can be found right on a product’s check-out page.

A product video done right will answer questions the user already had, and some they hadn’t even thought of – the types of questions that can consciously or subconsciously keep them from converting. Everything from product specifications, how it works, integrations, and more can be addressed using video, easing some of that user worry and anxiety about your product not meeting their expectations.

4. Video provides a better omnichannel experience.

You moved to a new town and you’re looking for a fitness center you can go to regularly that’s affordable and close to home. As you’re researching, you stumble on a 15-second ad for a local gym.

This is the magic of video. With video, you can guide the customer experience from start to finish on every digital channel your prospective customers might use to find you. Social media, email, website content, and more – according to Megastore, 73% of buyers shop across multiple channels. That means it’s essential for you to be everywhere you can be, facilitating the gathering of information and the purchase process. Nothing helps you do that better than video, which users overwhelmingly prefer.

5. Video is shared more often than any other content.

Even in this digital age, word of mouth still reigns supreme. Positive reviews are crucial to garnering more sales, even if that positive review comes in the form of a social video share.

And since videos are shared 1200% more times on social media than links and text combined, video is quickly becoming a marketing cornerstone for companies of all sizes.

In addition, over 80% of consumers say they trust the recommendations of family and friends, so you can bet a social video share can increase your conversions over time.

Need more convincing? Here are seven statistics to help you see the light:

1. A recent study by TechSmith found that 48% of people find video the most engaging form of communication (vs. just 15% who favor plain text).

2. By 2021, video traffic will be 82% of all internet traffic.

3. 96% of consumers watch explainer videos to learn more about products and services.

4. 94% of businesses say that explainer videos have helped increase user understanding of their products.

5. 87% of consumers want to see more videos from brands in 2019.

6. Including a video on a landing page can increase conversion by 80%.

7. 79% of consumers say a brand’s video convinced them to buy an app or piece of software.

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