Oversaw all aspects of design and implementation

• Proposed the product concept

• Designed/prototyped the new service

• Coordinated development with 3rd party partners

• Designed and led all testing

• Rolled out via Apple App Store

Produced cutting-edge "second screen" experience for iPad

• Integrated with Facebook to create a social viewing experience

• Complements programming with live, real-time quizzes & polls

• Engages fans and captures critical feedback for content producers

• Highlights new content via streamed promotional videos

Bottom line results:

• Drove 20,000 app downloads in the first 2 weeks of go-live

• Generated critical user feedback for show writers and producers

• Honored with Webby Award for Best Mobile Integrated App