Successfully increased Shopee University's DAU by 35% and lowered bounce rate by 31%, and implemented website dashboard.

Achieved a 16% reduction in internal manpower through the implementation of document recognition services (OCR).

Designed a shipping fee insurance program in collaboration with an external commercial bank, targeting the top 10% of selected sellers.

Successfully engaged 200K high-level buyers to participate in consumption challenge events, resulting in a 15% growth in revenue.

Led projects of router series and security service throughout the life cycle, from the conception, launch, to the maintenance stage.

Managed 15% of R&D resources of the business unit allocation.

Researched market, collected requirements from stakeholders and customers to ensure solutions fit the needs.

Designed user flows, wireframes (Axure, Balsamiq, Miro), and wrote specifications to unambiguously communicate the project goal. The multiple platforms range from web to mobile application.

Monitored project status (Jira) and coordinated cross-functional teams, including UX/UI, R&D, QA engineers, and technical writers. Negotiated with the supplier and ODM foundries. Arranged compatibility testing in phases of hardware production to match production schedule.

Presented products/services on internal and external occasions, including live streaming, partners gathering, and exhibitions. 

Managed six skincare brands and 60 SKUs, developing and executing marketing strategies to achieve annual sales targets of 100 million.

Successfully reversed a five-year downward trend in 2017, achieving 3% growth through rebranding, portfolio simplification, and repricing to better target the young and trendy demographic.

Analyzed data, studied competitors, and provided sales reports with valuable insights to develop effective online and offline strategies.

Coordinated PR campaigns, including the opening of flagship stores and charity events for breast cancer, achieving record engagement on social media and an ROI of 550% in media value.