Cartvertising refers to a marketing tactic that provides targeted, repetitive, and high brand exposure using the shopping cart. Whenever a consumer walks into a grocery store, chances are that he will take the shopping cart, even when he wants to pick a few supplies.

A creative marketer can leverage on the shopping cart to achieve brand exposure to the target consumers. Therefore, the marketer designs a creative advert and sticks it to the shopping cart. The shoppers will see the advertisement throughout the shopping journey, which means that the advertiser is enjoying increased brand exposure.