BEHIND THE LOGO
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Fairadise
An original rough sketch for the Fairadise logo
(closest iteration to the finished design)
The Great Lewis County Fair!
The 2024 Lewis County Fair theme "Fairadise" was one of the funnest projects I have worked on to date! From initial ideas and iterations to the final product, the design has come a long, long, way.
In preliminary concepts the logo was a more mascot branded design. Moving away from that concept we began looking at other ways to express paradise, where we landed with sunglasses, palm trees, and hibiscus flowers with a ferris wheel (to tie into the fair aspect). Finally we landed with a design similar to a 1980-1990's beach sunset logo.
The final version of the Fairadise logo
Logos and mockups that were presented in the original pitch deck.
A simpler version was later requested. We chose a symbolic logo to portray the theme, we are almost there!
We were finally there! A logo had been chosen, but we needed to alter the color palette.
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