My achievements at the United Nations

I supported the creation and development of the #WithHer campaign, which achieved more than 500 million impressions globally by strategically engaging influencers, celebrities, and key stakeholders to raise awareness on gender-based violence. Beyond this, I worked on major global advocacy campaigns, including the 16 Days of Activism against Gender-Based Violence, coordinating efforts across multiple countries. I developed multilingual campaign materials, including social media toolkits, newsletters, and website content, ensuring alignment across UN and EU networks. By leveraging innovative storytelling and collaboration with various stakeholders, I helped drive impactful messaging that resonated with diverse audiences. 

I developed and led the Spotlight Initiative’s global social media strategy, resulting in significant audience growth across multiple platforms - Instagram, Facebook, X, and YouTube. My work included content creation, social media management, paid social media strategies, and performance analytics to optimize engagement. I produced compelling multimedia content—videos, graphics, and photography—tailored for different audiences in English, French, and Spanish. Through targeted social media campaigns, I successfully expanded the Initiative’s reach and visibility, amplifying key messages on gender equality and violence prevention. 

I successfully leveraged influencer and celebrity partnerships to enhance the impact of global campaigns. By strategically engaging high-profile figures, I strengthened campaign visibility and advocacy efforts, particularly through the #WithHer campaign. I coordinated partnerships with prominent public figures, ensuring their messaging aligned with campaign objectives while maximizing outreach. A key achievement was our collaboration with The Social Good Club, a network of socially conscious influencers committed to driving change. Through this partnership, I coordinated efforts to engage digital creators who aligned with our mission, ensuring that gender equality and violence prevention messages reached diverse and engaged audiences. By providing technical guidance and tailored content, I facilitated authentic and impactful advocacy from influencers, increasing visibility and engagement across social media platforms.

With a strong background in visual communication, I designed high-quality multimedia content to support campaigns, social media, and digital platforms. I produced engaging visuals, including infographics, social media assets, and event materials, ensuring brand consistency across all communication channels. My ability to create compelling visual narratives played a key role in strengthening the Initiative’s storytelling efforts and audience engagement. 

I supported the organization of high-profile events, including several United Nations General Assembly side-events in New York, USA, and more recently I led the organization of a global event on tackling violence against women and girls in sports ahead of the 2024 Olympic Games in Paris, France. This involved coordinating with partners while securing engagement from key stakeholders. I managed logistics, branding, and visibility for all of the Spotlight Initiative events. My expertise in large-scale event planning ensured seamless execution and maximum impact. 

I provided technical support and training for communication teams across 26 countries, strengthening their capacity to implement effective communication strategies. I developed online and in-person training sessions on website management, branding, and digital storytelling, ensuring that country teams could optimize their visibility and engagement. Additionally, I played a key role in internal communication and coordination across UN agencies (UN Women, UNFPA, UNICEF, UNDP), fostering collaboration to enhance campaign impact at both the global and national levels.