Main Areas of Expertise
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My M.O. (Modus Operandi):
Empower & Inspire Others to Become Self-sufficient
My M.O. (Modus Operandi):
Empower & Inspire Others to Become Self-sufficient
In my now more than 15-year career in Global & Integrated Marketing, I have
Worked in 25+ international markets delivering results,
Learned to navigate multicultural businesses,
Always tried to impact people positively, directly through my actions, and indirectly through others,
Carried out cross-functional roles while empowering those around me.
Empower others to become self-sufficient and inspire people positively, directly, and indirectly through others.
All while finding ways to have some fun along the way. That's what it's about.
Over the years, I have developed skills and expertise in various areas, making me a valuable team player. Here are the three main ones:
Marketing Domain Expertise
I have an MBA in Marketing and a master's in international relations. Over the years, I have developed ample domain knowledge in marketing, gaining successful experience in MANY disciplines of marketing. Below, you will find a list of marketing areas where I have more than 10 years of experience AND that I thoroughly enjoy (both conditions were required to become a bullet point). Click/tap to expand.
Marketing Domain Expertise
I have an MBA in Marketing and a master's in international relations. Over the years, I have developed ample domain knowledge in marketing, gaining successful experience in MANY disciplines of marketing. Below, you will find a list of marketing areas where I have more than 10 years of experience AND that I thoroughly enjoy (both conditions were required to become a bullet point). Click/tap to expand.
Global & international marketing campaigns in multiple countries/regions simultaneously
Integrated marketing (using TV, radio, web, print, social media, and OTT)
Market research and consumer research (qualitative and quantitative)
Go-to-market and market-entry strategy
Third-party partners/vendors: RFPs, recruitment, on-boarding, coordination, and management of advertising, PR, media buying, social media, graphic design, on-camera and voice talents, video production, and web development agencies, consultants, and contractors
Always marrying marketing + technology
Branding, branding policy, re-branding, new brand launch
Event marketing for large tradeshows & conventions in the US and abroad
Ideation and implementation of CRMs and Account-Based Marketing
Content strategy for inbound marketing
Messaging (brand awareness, product launch, lead generation, event promotion, PR, crisis management)
SEO, SEM, PPC, social media, and OTT marketing including geofencing
Email marketing, including landing pages, split A/B testing, and UI/UX iteration
Marketing tool kits (interactive, print, online, broadcast, website, and e-tools)
Marketing analytics, including CRM, website, and SEO
Marketing and advertising audits (including web, print, and UI/UX)
and... GDPR!
Product Management
Product Management
I am a certified Product Manager (AWIT). For over 8 years, I took on the role of Product Manager/Owner for MANY products. I undertook and embraced skills and tasks (see list below), marrying my marketing domain knowledge to my product management skills. Here are some of my regular PM duties: Click/tap to expand.
I am a certified Product Manager (AWIT). For over 8 years, I took on the role of Product Manager/Owner for MANY products. I undertook and embraced skills and tasks (see list below), marrying my marketing domain knowledge to my product management skills. Here are some of my regular PM duties: Click/tap to expand.
Competitive analysis
Customer and market research (qualitative and quantitative, in-person and online)
Customer journey, persona development, and customer advocacy
Stakeholders lobbying
Product requirement briefs
Go-to-market strategy
Wireframing and MVPs
Analytics, including CRM, web, SEO, SEM, PPC, Google ads, social media, TV, radio, OTT and geofencing
Managing up and down with data/insights
Marketing, advertising, UI/UX audits
Press releases
Agile iterative processes & OODA loops
Cross-functional work with other teams: Design, Legal, Engineering, UX, Marketing, Sales, Communications, C-suite, Finances
Team Coaching & Leadership
Team Coaching & Leadership
Taking a company to the next level is immensely gratifying, and yet taking people to the next level is all the more fulfilling. I have been spearheading marketing teams for years now and always find the best part to be empowering people and to see them blossom. I strive in multi‐cultural, cross-generational, and cross-functional environments. Here is an overview of my leadership style: Click/tap to expand.
Taking a company to the next level is immensely gratifying, and yet taking people to the next level is all the more fulfilling. I have been spearheading marketing teams for years now and always find the best part to be empowering people and to see them blossom. I strive in multi‐cultural, cross-generational, and cross-functional environments. Here is an overview of my leadership style: Click/tap to expand.
Ability to inform, influence, and inspire through servant leadership principles
High-empath bar raiser who leads by example
Reliable "enneagram helper" who enjoys coaching/guiding/influencing through collaboration
Ability to keep the big picture in mind and keep calm when things "hit the fan"
Creative problem-solver who naturally connects people and ideas
Customer advocate who takes users and stakeholders’ needs seriously
Mission and results-driven who puts people first
Dedicated to improving or nurturing morale, processes, and outputs
Highly adaptable, multi‐cultural, cross-generational, and cross-functional team lead
Here are some leadership training programs I have gone through:
Real-World Product Management Specialization (AWIT - Advancing Women in Technology)
Cross-Cultural Business Management (Emory University)
Project and Multiple Projects Management (Emory University)
International Management (Southern Center for International Studies)
Train the Trainer sales training (XO Communications: )
Managers’ Course 7 Habits for Highly Effective People (Franklin Covey)
International and Cross-Cultural Negotiation (Essec Business School)
Positive Psychology (University of Pennsylvania)
Inspirational Leadership (HEC Paris)
And here are some programs I have taught:
Customer experience: Differences Between Meeting VS. Surpassing Customer Expectations
Time Management (company all-staff training)
Brown bag lunch: What's SEO?
Managers training: What's a Retro(spective)? Why & How to Lead One
While at PPA, I also instigated and helped launch several other initiatives:
Persona and Professional Development book club
Meditation for staff
D&I Committee
New employee onboarding program
Marketing internship program
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