David is Joint CEO and also oversees the in-house legal department. He is also the bfa Forum Chair for London & the South East. He qualified as a solicitor in 1995 with a leading law firm in the South East and then went on to specialise in franchise law. After qualification David headed up the franchising department for the firm which was BFA Affiliate member. In 1996 David was ranked by the Chambers Guide as one of the leading franchise solicitors in the UK. During this time David acted for a number of national and international franchisors as well as a large number of franchisees. He also has experience as a very successful franchisee having owned and operated his own chain of Subway stores in the South East as well as successfully growing and developing the Mail Box network. 

Lisa Fyfe, is Joint CEO and our Chartered Accountant, has 12 years’ experience working as an accountant and takes overall responsibility for the company’s financial health to optimise the company’s financial performance. Lisa also holds a Business Management degree 1st. She worked in practice for a firm of Chartered Accountants for three years whilst studying for her ACA qualification which she gained early on in her career. She ensures the company’s financial systems are robust and compliant and that they support current activities and future growth. In May 2018 Lisa was a EWIF finalist for Woman Franchise Employee of the Year 2018.

Emma is an experienced marketeer and as Director of Marketing, she heads up the marketing team at Caremark’s Franchise Support Centre.

Emma has proven skills in creating and implementing marketing communication campaigns across a host of markets, both international and domestic as well as B2B and B2C. A keen brand ambassador, Emma is keen to take the Caremark brand to the front of consumer minds throughout the UK. 

Kirsty is a creative learning and development professional with 15 years of experience working in the health and social care sector. She is passionate about enabling others to develop skills and abilities to thrive in their role and uses her excellent communication, relationship development/management skills to achieve the desired outcomes. She has extensive experience of designing and delivering strategic learning and development interventions from her previous career as Learning and Development Officer – Dementia Care Lead with West Sussex County Council. Kirsty holds a BSc Dementia Studies – First Class Honours from the University of Bradford where she was also awarded the Davida Fortinsky Prize – Outstanding Dementia Studies Student and she is a published co-author of numerous articles covering dementia care and dementia awareness. 

Paula has an extensive background in franchising spanning 28 years with an excellent track record of mentoring and coaching franchisees to exceed targets and achieve mutually beneficial business outcomes. Paula is passionate about forging strong relationships between franchisees and the franchisor and ensures her team achieves this, whilst also adhering to proven business development processes and systems.  

Paula has worked closely with a number of FSC staff members previously when she worked as a Director at Bluebird Care Franchises Limited. Most recently Paula was at In Home Care Management Limited where her innovative ideas resulted in 30% growth in their revenue.  Her job satisfaction comes from seeing franchisees outperforming business plans and building successful profitable businesses.

Simon Dalziel is an experienced, successful franchise professional with some 30 years in the ‘care at home’ franchise sector. He is experienced in start-up franchise businesses, general franchise and overall business consultancy. Simon is currently overseeing the Sales and Marketing function of the Caremark Franchise Support Centre Team. 

Tracey, has worked within organisational and people development, across many different sectors including health, care and leisure for 25 years. Experience in senior operational management, change and consultancy roles, focusing on improving performance, building leadership capability, establishing and nurturing performance cultures, and ensuring national alignment to standard operating models. Passionate about people and performance, with a 'can do' approach and a sense of humour!    

Mak brings his excellent communication and people skills into his role of IT Manager. Mak also oversees the Roster Managers and the systems themselves. During the years Mak has been part of the Franchise Support Centre team he has developed positive and productive working relationships with both franchisees and external suppliers. He brings to this role his passion for our high-quality service. He is a Business Information Systems graduate from Brighton University and has a unique ability to understand all things technical and also speaks Arabic. 

Shweta is a CIPD qualified professional and is responsible for all the HR activities at the Franchise Support Centre. She has extensive experience in project management and has a good working knowledge of Indian employment law which has enabled her to participate in the operational set-up of Caremark in India, working closely with the team in Cochin. She is also experienced in office, event and vendor management and supports her team to keep various systems running smoothly. Shweta is multi-lingual and speaks English, Hindi, Marathi and Punjabi. 

Paul is a Social Policy graduate and brings a wealth of experience from working as data /quality analyst in the financial services industry. Paul works behind the scenes, mining data, setting up data retrieval, correlation and reporting functions for the Franchise Support Centre and Regional Management Team. This allows for greater insight into how the businesses are functioning to allow for informed, data driven guidance and support from the Franchise Support Centre. 

Mike is responsible for the management and smooth running of the StaffPlan and Access People Planner Roster systems and has an excellent working knowledge of supporting both systems, which he has used for many years, plus knowledge of the PASSsystem and Access Care Planning Systems. His work with Caremark for more than 10 years has enabled him to guide the development path of the StaffPlan system and he continues to do a similar job with Access People Planner. 

Patrick joins our franchise support centre as our new Talent Acquisition Manager. He has worked in the recruitment industry for the last 10 years, covering a variety of sectors and disciplines, and running strategic programmes in partnership with senior management. Prior to recruitment, Patrick was a soldier in the Parachute Regiment and graduated with honours from the University of Stirling.

Patrick’s role is to develop Caremark’s strategic and operational talent acquisition strategy with the goal of positioning our offices and Caremark as a whole, as the employer of choice within the home care industry. He will be supporting the network in 3 core pillars – Recruitment, Retention and Employer Branding.

Outside of work, Patrick likes to play golf, watch Everton FC, follow Scotland in rugby union, is a qualified skydiver and has a cavapoo named Biggles.

Eilis joined our team after gaining 7 years’ experience in a similar role at her old company. She is fully AAT qualified and is looking to study towards her ACCA exams in the coming months. She enjoys being outdoors, meeting with friends and dog walks.

Natalie is a Management Accountant with over 15 years of experience in the finance sector. Natalie is AAT (Association of Accounting Technicians) qualified and studying towards ACCA (Association of Chartered Certified Accountants) qualification. Natalie is a part of the finance team at Caremark and is involved in supporting day to day finance activities, looking for ways to optimise and improve processes, analysing company's financial data and producing various reports which are used to make business decisions. 

Jakob joined the accounts team in May 2022 as a Finance Assistant. Before that, Jakob worked in Commercial Banking for 6 years where he looked after a portfolio of over 150 clients. He also worked in the charity sector for over 10 years in a variety of different roles and has a background in customer service and data analysis. Since joining Caremark, Jakob has quickly settled in to become an important and valued team member and looks forward to developing his skills further. In his spare time, he enjoys spending time with his family and is currently studying towards his AAT accreditation.

Martha has joined the Franchise Support Office as a training and development officer and brings 30 years’ experience of working in the health and social care sector in a variety of roles including being a registered manager and service development.  Martha has a MSc in Dementia Care with a specialism in learning disabilities and dementia. Martha is currently studying part time for a doctorate in Dementia with a research project focusing on empowering people with dementia to plan for their own future care before they lack capacity.

Outside of work, her main love’s are her 3 dogs – Dotty, Daisy and Dolly and 2 donkey’s – Buzz and Woody and also enjoys crocheting.

Emma works closely with the Training Manager to support training and guidance activities in Franchise Support Centre and throughout the Caremark network. She is enthusiastic about learning and development and joins us with a background in senior administration and support roles within the Education sector, gaining experience at the Learning and Skills Council and Greater Brighton MET College. 

Laura has nine years’ experience in communications and marketing with a background in law enforcement. Professionally skilled in digital engagement, Laura has strong skills in graphic design, video editing, managing websites and social media. As Marketing Coordinator Laura is responsible for the Caremark brand, supporting the network with digital and print marketing materials and supporting the franchise recruitment team. In her spare time Laura enjoys music, film, photography, travelling, spending time with friends and family. 

Amelia is a Digital Marketing Coordinator, with a degree in Communication and Media Studies for Creative Industries at the University of Parma, Italy. She has worked as a Content Creator for a tour company in Spain and moved to the UK in June 2022. Amelia also has relevant experience in the digital marketing field; in May 2022 she completed a Search Engine Optimization course provided by the University of California Davis.

At Caremark, she takes responsibility for the company’s social media accounts, website and analytics tracking. She creates content plans that are shared on our main national platforms. In addition, these are also sent out to our franchise owners and she collaborates with them in order to spread our message.

Layla is the receptionist at the Franchise Support Centre. She has 5 years of customer service experience, starting her work life when she was only 14, she worked in a restaurant being a waitress and front of house for four years and then went on to working in a health and social care setting (Care home) for 1 year. She holds a Level 3 Health and Social Care Nursing Qualification. Layla says she is a very confident individual and has a strong passion for communicating. Being at the front desk she loves welcoming people into the Caremark Franchise Support Centre and always greets you with a big smile on her face. 

Orla joined Caremark in September 2020 and has worked within care for over 13 years across different settings including domiciliary, reablement, end of life and extra care. She is an experienced area manager who builds relationships with local authorities/shareholders and prides herself on problem solving within the care industry. Her previous experience includes bringing offices back to compliant levels with CQC/CIW and local authorities. 

Dario has worked within the franchise Industry for 20 years, having owned his own business with a focus on customer service and driving customer acquisition and retention. Having also owned an independent business, he has a thorough understanding of all aspects of business operations from initial start-up and financing, through asset growth to business sale. As a regional franchise performance coach, he has worked in the catering and homecare industries supporting business owners to achieve their business objectives.

Emma has worked within Health and Social care for 10 years in Domiciliary care setting working with clients who have complex care needs, end of life and nursing at home. She has worked in different roles within the sector from carer to care coordinator, registered manager to Business Support Manager. A passionate and driven individual, Emma has previously supported changing CQC ratings from 'Requires Improvement' to 'Good'. Emma will be supporting our London region alongside Larshan focusing on quality and compliance. 

Tracey has been in Health and Social Care for 22 years and has a wealth of knowledge, skills, and experience from her varied career in both Domiciliary, Extra Care and residential settings.  She has been in care management for the last 15 years and held CQC Registered Manager positions within this time.  Quality and compliance as well as providing outstanding care are her passions and she believes in partnership working with all involved for the individual to ensure a holistic person-centred approach and delivery and managing a safe, effective, and efficient service.

Anabel is a specialist in learning disabilities and autism services and is a skilled positive behaviour practitioner.  Anabel has worked in many different social care sectors including outreach services, supported living and residential services.  She has previously held the position of Nominated Individual and effectively led and managed various teams including registered managers.  Anabel brings to her role as Quality Manager a wealth of experience in quality and compliance management.

Naomi brings a vast amount of experience to her region, working in all key fields of care. She had begun her care career in college working as a care assistant part-time. After discovering a passion for care, she then progressed and became a care coordinator, using her experience to help allocate work logistically and effectively.

After 10 years of coordinating Naomi climbed further up the ladder becoming a registered manager and then progressing to her current title as a QM. Her experience and knowledge will allow for exceptional guidance and bright futures for all offices working within her region.