In the last decade, the online business arena has undergone huge changes. Digital marketing has assumed huge importance, thus leading to many job opportunities. And, with the growing use of the internet, the demand for skilled professionals has also gone up across various industries. 

A career in digital marketing offers competitive salaries, the opportunity to work with global clients, and continuous training, along with upgrades. Armed with an Online Digital Marketing Course, you can get jobs in this arena, with ease. 

If you too, are thinking of a career in digital marketing, then you must explore various job opportunities mentioned here. Apart from the private sector and freelancing jobs, government jobs in this sector are also available. 

Getting a government job in India, is one of the dreams harboured by parents due to the job security and pay structure. Today, the government of India has embraced digital platforms to reach out to the masses and thus there is a lot of scope for digital marketers. Before moving ahead with the top 10 government jobs in digital marketing in India, let us understand what digital marketing is.

Digital Marketing – What Is It?

Digital marketing is the marketing, and promotion of products and services through online mode. Digital marketing uses internet channels and social media platforms for marketing. This helps businesses reach a wide segment of their target audience in real-time. 

This sphere uses various websites, social media, emailers, Google, mobile apps, etc. to reach a wide range of customers. Many students are enrolling for the Best Web Development Course Online to learn about website development, which is one of the crucial parts of this sector.

With the government of India embracing a Digital India, it has boosted jobs in this sector. You can lay your hands on a wide range of opportunities, like SEO Analyst, Content Writer, Social Media Manager, and so on. Digital Marketing in India is estimated to become a $55,372.78 million industry by 2032, pushing up the number of jobs in this sector.

You can apply for several government jobs in digital marketing, after completing an Online Digital Marketing Course.  

Top Digital Marketing Jobs In India 

• Digital Content Manager

You have to handle ideation and creation of content, and then publish it on the respective platforms. This is mainly associated with government digital platforms and covers other tasks such as content writing, making infographics, and managing the website, in general. This position involves a lot of dynamism, based on responses from the target audience. 

• Search Engine Optimization Analyst

SEO is basically a set of practices that helps websites’ visibility and ranking on the first page of search engines, like Google. You have to generate more digital traffic, by continuous monitoring of the audience responses and also engage in keyword research, monitor conversion rates, track the time spent by people on the websites, and advise businesses on link-building strategies. 

• Social Media Manager

Here, you need to manage the government agency’s social media accounts, by regularly creating posts, scheduling them, and responding to comments. It helps in addressing the audience’s issues then and there, in real-time, thus reducing grievances. 

• Digital Marketing Manager

You will manage the overall digital presence of the brand in this role. It involves strategizing, generation of traffic, collaboration with other digital marketing professionals, optimization of the marketing costs, and coordination. You can easily grow up to this leadership position, armed with an Online Digital Marketing Course and a few years of experience. 

• Content Writer & Content Marketer

If you love to write and also have great research skills, then this is the right position for you. You will be responsible for the creation of content like blogs, articles, PR content, webpage content, newsletters, social media content, and guest posts. 

• Web Developer & Web Designer

You will be responsible for the creation of websites, which drive most digital initiatives of the government. It requires one to do coding, designing, and maintaining websites. Enrol in a dynamic and the Best Web Development Course Online to get accustomed to languages like JavaScript, HTML, PHP, .NET, and related CMS like WordPress. 

• Search Engine Marketing SEM or PPC Expert

Such professionals are responsible for displaying paid ads. You can generate a lot of leads for a business, through this channel. Your main tasks include keyword research, managing ads, optimization, and analysis. If you are analytical, then this is for you. 

• Data Analyst

Data Analysts collect data from different marketing channels and analyse them, to measure the results. Such data is used to recommend insights and forecasts to government officials, for future campaigns. You will also be able to increase returns on investment. 

• Performance Marketer

As a performance marketer, you will be responsible for implementing marketing plans, depending on the outcomes. You will be responsible for promotions aimed at targeted visitors, and conversions. This is associated with paid search, affiliate marketing, and social media advertising. Armed with an Online Digital Marketing Course, you can excel in this field. 

• Automation Expert

You will be specializing in using automated tools and techniques, to design and optimize marketing campaigns. Other tasks include email marketing, and scheduling social media posts. And managing ad campaigns. Using automation, you will be able to boost the efficiency and accuracy of campaigns. 

Conclusion 

After completing an Online Digital Marketing Course, you can sit for competitive examinations to get selected for the above posts in the government sector. You also get the necessary soft skills and communications training as a part of such courses. This field has become quite important in the government sector, today. If you want to impact society, then a job in any of the above profiles, in the government sector will help you do so.