Sales & Marketing Plan

Go-to-Market Strategy:

• Partnership with Elderly Service NGOs: Pilot program in collaboration with Tung Wah Group, HK Rehab Society.

• B2G Approach: Collaborate with Hong Kong's Innovation and Technology Fund (ITF), Smart Ageing Award schemes, and major social welfare organizations to pilot and fund the deployment of CareGuardian. By embedding the solution into public eldercare initiatives and NGO outreach, the project can be scaled rapidly across community centers and public housing estates.

Two-Tiered Business Model:

Model A: Smart Speaker Subscription Model

• Users purchase a custom AI smart speaker embedded with CareGuardian software.

• The device supports voice-based onboarding for household Wi-Fi setup and automatic OTA updates.

• Includes 1-year software license; renewable annually through subscription.

• Best suited for homes without existing smart displays or for users needing hands-free access.

Model B: Device-Agnostic Subscription App

• Users download CareGuardian as an app on existing tablets, iPads, or laptops.

• Monthly subscription model with flexible pricing tiers (basic/premium).

• Delivers identical software experience (except for hardware-integrated features like passive sensing).

• Ideal for cost-sensitive households or caregivers wanting to repurpose existing tech.

Channels:

• Community centers, elderly homes, social worker networks, medical clinics

• Online demo campaigns targeting concerned family caregivers

Marketing Tools:

• Storytelling video: Showcase elderly interacting with nostalgic AI

• Radio and TVB senior hour programming promotions

• Small-scale promotional displays with QR codes in pharmacies and Hong Kong-style tea restaurants (茶餐廳).