Katy Campbell, Chief Client Officer, VisionPoint Marketing

The years ahead won't be easy ones - from decreasing budgets to increased competition, Graduate Marketers need to prepare for what's coming. This session tackles the top 3 enrollment challenges that graduate enrollment marketers experience today.  Let’s unpack these problems together to better identify the root issues that our institutions and audiences are facing. Through a compelling combination of case studies and real-world examples, we’ll talk through strategies and solutions that have yielded success for higher education institutions. By the end of the session, attendees will gain a fuller understanding of their enrollment challenges as well as frameworks for building strong approaches to their marketing efforts.

Room: Batza

Bettsy McKlaine,  Executive Director of Enrollment Management for Degree Completion & Graduate Programs, Neumann University

LinkedIN ads are expensive, but utilizing this social media platform can be extremely useful for recruitment and marketing. In this session, you will learn how to position yourself and your institution as thought leaders to recruit and enroll students using LinkedIN.

Room: Forum

Tom Kegelman, Managing Director, Electric Kite

William Rieth, Chief Enrollment Officer, Electric Kite

Get a firsthand look at the enrollment landscape in 2024-2025 through the eyes of your fellow attendees, and what is happening in the market. Dive into the 5 pivotal insights that can revolutionize your funnel and drive enrollment success. Participants will have the option of having their student-facing digital marketing activities assessed for free by Electric Kite's  team to be the basis for this interactive session.

Room: Pinkard

Shane Kehl, EVP of Growth,  DD Agency

Rebecca Demski, Sr. Client Success Manager, DD Agency

Digital advertising is getting increasingly competitive, driving up the price to reach your audience. But what if there was a more efficient and effective way to reach them without trying to outspend your competition?  

Room: Batza

Angelo Lambroschino, Graduate Recruitment Manager

Lehigh University - P.C. Rossin College of Engineering & Applied Science

Daniel Goonewardene, Student Experience Specialist, Lehigh University - College of Arts & Sciences 

This session explores how Lehigh University's newly created Graduate Community of Practice is fostering a culture of support and advocacy among graduate support staff. Attendees will learn about the group's mission and core values, including advocacy, community, and transparency. The session will highlight strategies for amplifying the voices of graduate students, staff, and stakeholders, and provide insights into building a collaborative work environment for graduate support staff. Participants will gain practical insights and ideas for supporting graduate student success on their campuses. 

Room: Forum

Korrin Harvey, Assistant Director of Graduate Recruitment and Admissions, Schar School of Policy and Government at George Mason University

The presentation discusses how small admissions and recruitment teams can achieve positive results through strategic collaboration and creative approaches, using the example of the Schar School of Policy and Government's successful PPIA Public Service Weekend (PSW). Despite being one of the smallest colleges at George Mason University, the Schar School leveraged our partnerships and hosted a 3-day residential conference on policy communications to boost our brand and create a long-term recruitment opportunity. The session outlines the planning process and implementation steps for such events, emphasizing how even small teams can make a big impact through collaboration and strategic planning. Additionally, it explores other low-lift events and strategies employed by the Schar School admissions team to maximize their resources and effectively engage prospective students.

Room: Pinkard

Jack Klett, AVP of Graduate Enrollment Management Solutions, Liaison International

Holistic review requires all the data you can possibly have on your applicants. It must be comprehensive and inclusive. This session will share best practices for holistic review, providing attendees with practices to serve as a resource in this area for program directs and admission committees. Participants will learn how to best help faculty reviewers to ask the right questions, connect those questions to evidence, and build rubrics for proper evaluation of gathered data. Increasingly, artificial intelligence (AI) is proving to be a partner in graduate holistic review. AI offers valuable insights and automation capabilities that enable institutions to make informed decisions a comprehensive, efficient evaluation of applicant qualifications and achievements. By establishing a proper holistic admissions paradigm in concert with the capabilities of AI to process data and glean insights, institutions and programs are enrolling best-fit students aligned with mission and goals.

Room: Batza

Michelle Walters-Johnson, Sr. Associate Director of Graduate Admission, University of Baltimore

The session will be an immersive experience designed to resonate with every member of our team, regardless of their role or background. Through interactive activities, thought-provoking discussions, and real-life examples, participants will explore: the Universality of Confidence and Aligning with College Values through engaging activities and collaborative learning.

Room: Forum

Elizabeth Cavallari, Associate Director of Recruitment & Admissions, William & Mary School of Education

With decentralized admissions, faculty play a key role in recruitment and admissions. Hear stories of successes and failures, and leave with some key takeaways in strengthening your own faculty partnerships. Come ready to share your successes as well as to brainstorm ideas to overcome your challenges.

Room: Pinkard