Maternity Activewear Market size was valued at USD 3.5 Billion in 2024 and is forecasted to grow at a CAGR of 9.8% from 2026 to 2033, reaching USD 8.2 Billion by 2033.
The global maternity activewear market was valued at approximately USD 6.1 billion in 2022 and is projected to grow at a compound annual growth rate (CAGR) of 7.8% from 2023 to 2030. The market growth is primarily driven by increased health awareness among pregnant women, rising participation in prenatal fitness programs, and growing demand for comfortable yet functional maternity wear. North America held the largest market share in 2022, accounting for over 35% of global revenue, due to higher disposable incomes, awareness regarding maternity wellness, and well established fitness infrastructure. Europe followed closely, benefiting from robust healthcare support systems and a rising trend toward athleisure wear among expecting mothers. Meanwhile, the Asia Pacific region is expected to register the highest CAGR during the forecast period, driven by increasing urbanization, expanding middle class populations, and growing e commerce penetration in countries such as China, India, and South Korea.
The maternity activewear segment is witnessing growth opportunities driven by shifting consumer lifestyles, the popularity of online retail platforms, and technological advancements in fabric materials such as moisture wicking and stretchable fabrics. Countries in the Asia Pacific region, especially those with younger populations and rising awareness about prenatal health, present significant untapped potential. Additionally, governments and private institutions are increasingly promoting maternal fitness and well being, further expanding the addressable market. Latin America and the Middle East & Africa are emerging as secondary growth regions due to improving healthcare infrastructure and rising awareness about prenatal care. The online distribution channel is rapidly expanding, offering wide access to specialized maternity activewear, personalized recommendations, and targeted marketing—creating new revenue streams and reinforcing regional demand patterns.
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Adidas
Asos
Boob Design
FittaMamma
H&M
Kappa
Lululemon
Mamalicious
Natal Active
Nike
PUMA
Seraphine
The Gap
Under Armour
JoJo Maman Bébé
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the Global Maternity Activewear Market
Leggings
Sports Bras
Active Tops
Outerwear
Shorts
Cotton
Polyester
Spandex
Nylon
Blended Fabrics
Yoga
Running
General Fitness
Aerobics
Swimming
Teen Mothers (13-19 years)
Young Adults (20-30 years)
Adults (31-40 years)
Mature Mothers (41 years and above)
Online Retailers
Department Stores
Specialty Stores
Brand Outlets
Fitness Centers
US (United States, US and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the Global Maternity Activewear Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Global Maternity Activewear Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Global Maternity Activewear Market, By Type
6. Global Maternity Activewear Market, By Application
7. Global Maternity Activewear Market, By Geography
US
Europe
Asia Pacific
Rest of the World
8. Global Maternity Activewear Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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