I am writing this short article since I've been asked by colleagues, to share my video production journey, which started 5 years earlier. At that time I started using Explaindio, the brand behind the Explaindio Elements.
For those who came here seeking for recommendations on long term success, stay. Those who aren't willing to put the energy into their work, and believe they can make big money "the easy way", please do not waste your time.
The Explaindio Elements Video Creator Story
Video was a hobby. A fun time for me and 2 more buddies. We were actually just messing around with a video camera one friend got for his birthday. We had been fooling around like this for 4-- 5 years prior to it got into our thick heads: "hi maybe we might make some cash creating videos !?".
The 1st year was an absolute MINUS. And we didn't know wth we were doing. With mistakes, with finding out from various online and offline resources, we have actually started making some earnings ... AFTER 1 YEAR!
Explaindio ™ is a brand. A brand established in 2013, a brand behind the Explaindio Elements (Explaindio Video Developer Software). Focus of Explaindio is advancement of quality, easy to use, innovative video creation tools. [source: Explaindio Elements.
We were producing videos on various platforms, using different type of sotware-- from Windows Motion Picture Maker, to Adobe Premiere.
But what we have learned in the end was: "It's not about complexity, it has to do with simplicity."-- making something basic work for your customers. Customers don't care about just how much time you've spent on your job. They care about results. And this is what we accomplished with Explaindio video production apps, and lastly with the Explaindio Elements.
There Were 4 Crucial Mistakes We Were Doing, Not Permitting Us To Start Earning Some Genuine Cash.
We would like to share our post with you. Our short article on 4 most common mistakes every video developer might be doing. You can discover original source on explaindioelements.org/4-most-common-video-creation-mistakes.
1 Not using PDCA cycle into your video creation process (Explaindio suggested approach).
1st of the most common video development errors is associated with approach you are utilizing in your video creation process. PDCA stands for "strategy", "do", "check" and "act". Explaindio Elements recommend you to apply PDCA to all your works. A huge error many video creator artist are doing is going straight to "do" action, without developing a correct plan initially, with "check" and "act" not being used at all.
Explaindio Elements STRATEGY stage: Before entering into action, you need to do some preparation. You require to identify:.
What do you want to achieve with your video task, your objectives, your vision, your strategy?
How are you planning to achieve this?
Which tools are you going to be using?
What is the time frame for completing your video job?
Which subjects you should research prior to beginning to work on your video project?
Which KPIs will you be measuring for managing your video job success?
Just when you have a proper strategy you ought to spring into action not before. Since your work may otherwise end up being poor quality and you are going to spend too much time doing non-value added activities.
Explaindio ElementsDO phase: This phase is all about execution of the previous stage (of your plan). Studying, collecting reference articles, recording video material, editing video product, completing, publishing, networking. "Do phase" must be performed smoothly, if your "plan phase" was done appropriately.
Explaindio Elements INSPECT stage: The goal of "check phase" is to manage the efficiency of your task. This can be done by establishing KPIs (metrics) which you are systematically measuring and various other approaches (e.g. getting feedback from your audience). "Examine phase" is the pillar for all your actions in the next phase, the "act stage".
Explaindio Component ACT phase: Act is the improvement stage-- it can be applied to the same video job or a different one.
Based on what you have actually learned from previous stage, based on your errors and found out opportunities, based on the information offered by your KPIs, you act smarter and perform actions for being even much better. Michelangelo stated at the age of 87: "Ancora Imparo-- I am still finding out." Just with this set of mentality you will be able to improve and remain ahead of your rivals.
2 Not Accomplishing "Brand Name Memorizing Impact" Of Your Freshly Produced Video (Explaindio Branding Recommendations).
WHY are you releasing your video? What do you want to accomplish with individuals watching your video? What is the purpose of your video production process? Not attaining "the brand result" is 2nd of the most common video creation mistakes by the experience and the realities that we have collected at explaindioelements.com.
Let me answer for you-- If your audience didn't remember your name, your brand name, after enjoying your video material, you have actually done a bad job branding your business.
Some advice for how to attain "brand name memorizing effect" of your video product:.
Include your logo design onto a video. If you do not have a logo, you should develop one. There are many complimentary tools on the internet for developing logotypes. See this online logo design creation tool here, which we at Explaindio Elements advise.
Repeat a name of your brand name at least 3 times during the video. We advise you do this at the start of the video, in the end, and once in between. Make certain when you verbally mention your brand, there must likewise be a written sign of your logo design emphasized on the screen.
Include a link as a referral to where people might discover you. Example, include your site address, Facebook page, twitter, LinkedIn, and so on. People need to understand how and where to discover you.
Keep in mind, getting people to remember your brand name is not everything. You need to develop your brand, you require to be confident about your brand name, you always need to support your brand name-- Your brand resembles your child, you are always pleased with it and always putting all your effort into it.
3 Technical Video Modifying Mistakes (Two A Lot Of Typical According To Explaindio Elements).
Some important video producing errors are of technical nature, and they are made during the video modifying process. In our short article "4 The majority of Typical Video Development Mistakes" appropriate video editing is the 3rd most typical video creation mistake.
Creating video is fun with Explaindio Elements.
Two most typical video modifying errors judging by information from Explaindio Video Creator resources, are:.
3.1 Explaindio Video Modifying-- VIDEO AND AUDIO INCONSISTENCY.
1st video editing mistake is not being able to develop a video with constant audio and video. Your audio and video need to correspond (harmonized). That doesn't just mean that audio noises great. It implies consistency of both parts, the video and the audio. Newbies normally just put some music track over the video and that's it. If you want to get people's attention you need to work on the momentum of your audio.
Let us attempt to discuss. When video is slow paced, your audio needs to likewise be slow and lower volume. When video is quick, so should the audio be-- more interesting, faster, louder. When you want to stress on something in the video, there need to be some sort of "boom" impact in the audio. E.g. "BOOM-- we are explaindioelements.org, the very best video development site" with logo design flying around, and everything.
Audio/ Video consistency is of fantastic significance and only few people are doing it.
" Dive cuts" are utilized with the intention to avoid the unimportant parts of your captured video. Unsuitable use of Jump Cuts is also among the most common video creation errors, that is being made not just by newbies but likewise experienced video developers.
The problem is how individuals are doing them and the quantity of dive cuts being utilized in a single video. The mistake can be viewed as when you do a dive cut, a certain individual or a things will appear in some other place or position in the same scene. This can be confusing and with the absence of video modifying skills it may develop unfavorable effect for your enjoying audience.
2 pointers:.
Learn how to appropriately use jump cuts and when to utilize this video editing method. For that we recommend you see this short article on How to jump cut without anybody noticing.
What are dive cuts and how to correctly use them by James Wedmore @YouTube.
Second, learn other video cutting methods. Jump cut is just among the video cutting techniques with which you wish to accomplish a visual fallacy with your viewers. You must find out other cutting approach also. Such as: "L cut", "J cut", "the tough cut", "cutaways", and much more. Discover to master the cuts and you will bring your video development to an entire brand-new level.
5 Cutting strategies every excellent video developer has to master by Filmora Video Editor @YouTube.
4 Forgetting About SEO In Creation Of Your Video Projects (explaindioelements.org recommend).
As an online entrepreneur you ought to know essentials of SEO-- seo.
If you wish to draw in an international audience, your video projects should be made with consideration of how individuals are going to discover you on the web. And there is no better way by driving targeted audience to your video content as "natural traffic".
Here on Explaindio Elements website, you can access an important post about SEO which we found on JohnThornhillsAmbassadorProgram.com website, where SEO is discussed as one of the 5 secret techniques for an effective online service. 4th of the Most Common Video Production Mistakes is not applying SEO to your video task.
4.1 Explaindio Elements: No SEO as one of the most common video development errors done by video making lovers.
The goal of using SEO techniques is: "Getting ranked high, as a top outcome, for your targeted keywords with objective of bringing audience to your online material through search engines.".
Remember the part of PDCA and the planning stage? In your planning phase you should analyze the marketplace, target your audience, and choose your targeted keywords. What will be your primary keyword? What are going to be you LSI keywords (related keywords)?
For example-- If your target market are action movie fans, your primary keyword phrase could be "finest 2020 upcoming action movies". So this is your main keyword and you will develop your content around this keyword.
LSI keywords are keywords related to your main keyword that you will be discussing in your material and metadata with the intent of individuals finding you through those. Plus, online search engine like it when you develop your keywords with more than simply one focus keyword expression.
Explaindio Elements connection with online education and SEO.
Let's continue with the example of our primary keyword "finest 2020 upcoming action movies", the LSI keywords could be: "best expected action movies of 2020", "2020 action motion pictures with twist" and "action films you can't miss out on" ... Set at least 3-- 5 LSI keyword phrases you'll be using in your content. Ensure there are look for those keywords. And ensure you do not overuse your keywords-- this is a black-hat method and search engines will downgrade you for "keyword stuffing".-- they are smart!
Prior to you decide on your keywords make certain people are looking for them-- but few, otherwise you might get stuck on page 10, since you will face fierce competition.
If you came so far checking out, you might also read our conclusions:-RRB-.
There is no such thing as fast money. Even on the internet. You require to have idea, strategy and you require put some work into it, or you shall attain nothing.
Simpleness is often better than complexity. We are not discussing reducing your quality standards, we are talking about listening to what your customer desires, and what is he trying to attain (the objective of your work).
No plan implies weak and long-lasting execution. Some may think "simply do it" logic uses all over, however it doesnt. Yes, simply do it! However likewise do the strategy, or you will have tough time creating your material and bringing your job to an end. Strategy, do, check, act-- PDCA.
Techincalities-- try find out something brand-new every week. If you are techincally educated, know the software, know the functions, you will have a huge benefit, to those who dont. If you are making videos, you need to know a thing or more about video development. Period.
Assess your success. Explaindio highly suggests evaluating your success. How good was your last task? What could you do better? What is the plan for the next task, and how are you going to accomplish your goals? Without determining your success somehow, you will not have the ability to concentrate on your improvements.
Thank you for reading our medium.com post. We hope it was an enjoyable and instructional read. We wish you to not make the same 4 most newbie video creation errors as we on the Explaindio Elements Org did. Be much better, check out, learn, master your video content. GL HF.
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