There are a number of misrepresentations about offset and digital printing in Toronto that are actually being taken advantage of and are used to dissuade patrons of printed materials to a different direction and favor them for their own vested interest. Without any solid or reliable evidence or proof, a non-discerning customer can be easily misled and made to believe the various fibs and deceits regarding the efficient and cost-effective printing method.
When trying to paint out the misconceptions that we now have regarding the digital method of printing and how it compares to offset printing style, we’d see somehow that it would have some parallelism to these familiar words, "Always stay with what is tried and true.". The moment that you learned how to have this line of thinking, variety, innovation, and change, all will fly out the window. Let us pause for a while and take a look first at what all these popular misconceptions are or half-truths about digital printing in Toronto.
1. The quality of images in digital printing is not comparable to those done through offset printing which is second to none.
Driven by the great desire to really know if there really is any notable difference to the quality of printed images that can be produced out of digital and offset printing style, the Technology Watch Newsletter of Rochester, New York conducted in the fall of 2004 a scientific laboratory testing about this. The results of their research showed that the images created through digital printing are actually at par in terms of quality with those produced using the offset style printing.
2. Digital printing is very expensive, thus, it does not even come as one practical printing option for startup companies and small-scale printing projects.
While there may be some tinge of truth in this that the long production runs of offset printing are considered by many today as more cost-efficient, in the long run, digital printing itself will overshadow that and shrink it to a great degree. Product storage, print on demand, and ease of design are three of the most important factors driving digital printing towards the direction of efficiency. When it comes to printing for short runs, we qualify digital printing as the least expensive option. However, these short runs are likely to increase tremendously considering the fact that digital printing is bound to grow even more due to its technology development and popularity.
3. Offset printing is the most patronized printing method of this age.
We see that this statement in itself is very subjective and necessitates us to do some thinking first for us to really understand what exactly it does mean. Now, the vast majority of printing firms today are employing the use of both printing styles. They make use of digital printing if they need to inject some vibe of product flexibility to their output and efficiency in delivery. Another fact that we need to consider here is that small-scale enterprises actually outnumber the medium to large size businesses. Moreover, the majority of the customers are actually home-based enterprises or at times they would just be private individuals who are in dire need of invitations printed out for them. All the same, they, too, deserve the same amount of attention that we give to small businesses. Are we not going to qualify this in the “most widely used” scale? Summing up all those down, this brings us to this one beautiful conclusion that digital printing in Toronto is alive. It is a very dynamic industry.