Embedded Files
Indiranagar Ka Gunda —
How CRED Made Chaos Cool
Indiranagar Ka Gunda —
How CRED Made Chaos Cool
In April 2021, CRED released one of the most unexpected and disruptive ads in Indian digital marketing history. Featuring Rahul Dravid — known for his calm and collected personality — as an enraged Bangalorean smashing car mirrors, the line “Indiranagar ka Gunda hoon main” became an instant cultural moment.
This campaign wasn’t just funny — it was strategically brilliant.
Spotify Wrapped —
Turning Users Into Marketers, One Story at a Time
Every December, Spotify doesn't just release a year-end campaign — it unleashes a global cultural event. “Spotify Wrapped” transforms cold listening data into personalized, story-driven content. But what makes it more than just a fun recap? It’s a marketing masterstroke that converts millions of users into passionate brand advocates — for free. Spotify Wrapped —
Turning Users Into Marketers, One Story at a Time
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