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QR-DNA is an outdoor art project that debuted during Nuit Blanche Ottawa 2012. On the night of September 22, 2012 a digital sign outside the Ottawa School of Art displayed a sequence of Quick Read codes of the type commonly used in advertising. Encoded in each QR code was a snippet of the human genome. During the approximately 10 hours it ran, over 330,000 codes were generated and displayed. This was 1.2% of the estimated 27,000,000 it would take to complete the genome. Passersby who scanned the sign arrived on a website explaining the project and displaying the QR code they had captured

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