when we INVEST, we're INVESTED.

We are priming ourselves for international competitiveness in the new century by consistently delivering brands and services that meet the quality standards of markets both here and abroad. Through continuous research and innovation, we will enhance the company's ability to gain customer satisfaction and goodwill and build on our market franchise.

As a world-class conglomerate, we will be an active partner in national economic development through the pursuit of excellence in our core businesses and investment in industries that offer more room for profitability and growth. As a matter of policy, we will always adapt to the dynamics of the market. Through export development and competitive pricing, we will enhance our competitiveness in an ever-expanding marketplace.

We will constantly strive to enhance venture capitalist value by making our brands and services desirable, accessible and affordable to the target consumers in the Philippines and abroad. Through a continuing reward program, out capitalist will be entitled to an immediate share in the company's gains in the form of products or cash dividends.