About Us

This is the story of a family.

When Mary Grace Dimacali started her home-based baking business in 1983, there was never a business plan. She was a young mother that just finished college and, as the trend was at the time, settled down to start a family right away. The children—five of them—came in rapid succession, so she knew that if she wanted to dip her fingers into any kind of career it had to be something she could do at home. Mary Grace had always liked working with dough, and she was quite a natural when it comes to creating things with it. So, in the Christmas of 1983, she started making fruitcakes.

In turn, Mary Grace’s eldest daughter, Chiara Dimacali-Hugo, is a born storyteller, something that has surely aided her in her prolific career in marketing. She tells us how her mother’s fruitcakes were holiday bestsellers, and in between Christmases she would continue to bake cookies and other pastries as gifts to family and friends. Mary Grace prided herself on making all her children’s birthday cakes from scratch, a skill that she sharpened by taking a baking course in Los Angeles, California.