Augmented and Virtual Reality (AR VR) Market was valued at USD 37.0 Billion in 2022 and is projected to reach USD 114.0 Billion by 2030, growing at a CAGR of 15.0% from 2024 to 2030.
The global Augmented Reality (AR) and Virtual Reality (VR) market witnessed substantial growth in 2022, with an estimated market size of approximately USD 40 billion. The market is projected to expand at a robust Compound Annual Growth Rate (CAGR) of around 23% from 2023 to 2030. This growth is driven by advancements in AR and VR technologies, increasing adoption across various sectors including healthcare, retail, and education, and the rising demand for immersive and interactive experiences. The enterprise segment is expected to lead the market, given its significant investments in AR and VR solutions for training, simulations, and operational efficiency.
Opportunities within the AR and VR market are significant, particularly in emerging applications such as metaverse platforms and 5G-enabled AR/VR experiences. The market is also seeing increased adoption in emerging regions, where technological advancements and improved infrastructure are creating new growth avenues. With the continued development of AR/VR hardware and software, coupled with greater consumer acceptance and industry integration, the market is set to experience transformative growth. Investment in innovation and strategic partnerships will be key drivers in capitalizing on these opportunities, especially in untapped and high-growth potential regions.
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Microsoft Corporation
Eon Reality
Aero Glass
Upskill
Oculus VR
Jasoren
IMB
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the Global Augmented and Virtual Reality (AR VR) Market
On-Board
Off-Board
Based on Types the Market is categorized into Below types that held the largest Augmented and Virtual Reality (AR VR) market share In 2023.
Hardware
Software
Global (United States, Global and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the Global Augmented and Virtual Reality (AR VR) Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Global Augmented and Virtual Reality (AR VR) Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Global Augmented and Virtual Reality (AR VR) Market, By Type
6. Global Augmented and Virtual Reality (AR VR) Market, By Application
7. Global Augmented and Virtual Reality (AR VR) Market, By Geography
Global
Europe
Asia Pacific
Rest of the World
8. Global Augmented and Virtual Reality (AR VR) Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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