Why A Database Can Be A Goldmine For Your Business

Customers are essential to any business. If they have purchased from you before, the biggest mistake in business is to assume that they will buy again.

You assume that people will only buy your product once in a while, or maybe once in ten years. This is a huge mistake!

These areas have been the subject of market research.

First, 67% people who purchase from a business will not do it again for one reason: perceived in difference. They received satisfactory service. This does not mean they got great, amazing, or fantastic service. They received what they wanted or less.

Customers will remember your business and want to return because they feel that you have stimulated their emotions. Your service will be deemed either inadequate or satisfactory if it doesn't meet customers' expectations belgium business email database.

Market research also revealed that birds of a feather flock together. This means that your customers will spend more time with people who think like them. Friends of your customers will buy what your customers have bought.

When ii bought my first car, it was a high quality vehicle. It was a BMW 528i in black with gold pin striping. Two of my friends purchased a more expensive car in less than 2 months after I bought it. If I had been treated well by the car yard, I would have happily told them to visit the same yard. However, I received terrible service and told them not to buy cars from that yard.

Two years later, I purchased my first house and in three months, two of my friends bought theirs. The real estate agent never spoke to me again after I bought the house. They assumed that I would return to them in the future. However, I didn't because they were not "memorable".

These are two reasons why I recommend that all businesses have a database. It is a program that lets you store all the information you have about customers who have made purchases with you or in other businesses. Even those who didn't, they might still buy from you.

Once you have the customer's name, address, and phone number, mail it to them within three months. Market research shows that this is the shortest time you can leave it before you reach out to a customer.

Databases can store thousands of names or even tens to thousands. They can also store any information about your customers. Although database programs are relatively inexpensive, they can be very powerful tools once you understand how to use them.

You should send letters to customers offering something that will make them return. You could offer a $20 gift coupon to redeem when your customers spend $100 or more. If your gross margin is at least 50%, the real cost could be only $10

True marketing is about understanding your customers' needs and asking them to purchase it. There is a good chance that someone will buy from you again if they have already purchased from you. However, this can only be done if they are invited to do so or if they offer a memorable service.

ACT and Goldmine are two great programs for creating a database. These programs have a calendar that allows you to schedule appointments and follow up with customers. You can also track all emails with customers by using email. You can filter customers to only send some. A database can be used in many ways.

Top internet marketers understand that a name in a database is more valuable than a website visitor. Email marketing is the future, so embrace it if you don't already. It could be the best marketing investment that you make.

As privacy laws vary widely in different countries, it is important to research them. To avoid any clashes with law enforcement agencies, find out what information is allowed to be kept on file regarding your customers.