I often receive emails trying to sell me SEO services. When I receive those types of emails, the first question I ask is - if my website ranks so terribly then how did you find it to know I need SEO services?
These types of cold marketing emails always try to scare the recipient into taking action by listing alleged website problems. One of my favorite issues they list is coding errors and mobile friendly design.
I’m not sure I have ever seen a website with coding errors not ranking because of coding errors alone. In other words, I just do NOT buy into the idea that coding errors alone will prevent an otherwise strong website from ranking highly in organic search results.
The mobile friendly design claim in another laugher because I know the website they are referencing is not only mobile friendly but responsive. This means that the person who sent this cold email did NOT really review my website.
If they had really reviewed my website then they would know the website is responsive and at least in theory would have omitted that part from their cold sales email. The fact that they never really looked at my website makes them look like amateurs when they are attempting to be professional, or at the very least attempting to project the idea that they can solve the problems they say my website has.
The truth is that search engine optimization is NOT complicated but it can be time consuming when performed manually. Depending on the demands of running your business, you’re probably better off hiring someone that can focus solely on planning, executing and maintaining a search engine optimization campaign on your behalf.
I think most people underestimate the cost of launching their new website and subsequent online business. The reality is that you’re going to need to know where your competitors are in search results, where they are getting their backlinks and how your website performs compared to theirs’.
If I was starting a brand new online business the first thing I would do is figure out what keywords I wanted to target. I would do this by performing searches on major search engines and gathering the related search terms as a way to gather additional keywords.
The second thing I would do is obtain a list of my competitors backlinks by either buying an A HREFs subscription or by paying for a service that would use A HREFs to find my competitors backlinks.
I know there are mixed opinions online about the necessity of backlinks and I can certainly respect other opinions. However, based on my experience I firmly believe that you will never rank for any consequential keyword phrase search without obtaining backlinks to your website or supporting websites.
While we cannot underestimate the importance of on page SEO, we should be able to critically evaluate our competitors websites to see what they are doing both on and off site.
I think you can have perfect on page SEO but if you have no backlinks then you have no chance of ranking.
We cannot talk about success online without mentioning the need for content. Text, images and video. The world wide web is filled with a lot of useless content that exists solely for the purpose of backlinking to something or from something else. It’s mind numbingly senseless but this is the thing search engines love. Servers and servers full of content.
How much content you will need depends on what you’re trying to rank for but you will most likely need some, at least for social media, blog posts, guest posts and the like.
Before you panic about needing content, please know you can legally spin content. I’m not talking about really crappy spun content. I’m talking about real, manually spun content that reads normal and looks like any other content post. You can also syndicate content within your website supporting network. This may sound complicated but it’s really not. The most important thing is that someone performs your SEO manually, paying close attention to detail and really putting their best foot forward.
Absolutely everyone wants to own multiple high organic search engine rankings. It’s certainly not impossible, people are doing it right now as I type these words. Doesn’t it make sense to see what they are doing, mimic what they are doing and see if you can’t discover additional ranking methods and strategies along the way?
Of course it does! There’s nothing new in SEO except search engine ranking factor updates, allegedly. This is another position that some SEOs try to market from. This update and that update and look at me, I can and will solve the problems I say you have!
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