Beautiful children, childhood, play, play, FUN? The term "toy" has acquired its sense of excitement and joy connected with it. So why do toy product packaging boxes have to be different? Well, with strong competition from the market, if you want to fight and win, make sure that your custom kids toy boxes are as attractive as the toy itself.
So to bring your brand to the top of the list, here are some essential things you need to know about toy packaging boxes.
Toys are something precious for children, so their packaging must also be designed from their point of view. The design of children's packaging could be really different from the design of any type of adult packaging.
The reason is due to children, in fact, they have a low sense of maturity and perception compared to adults. They identify sensory inputs differently than adults. This is exactly why the toy packaging should make use of bright and clean colors that will attract the senses of children more.
In addition, the graphic illustrations of your packaging must also be colored, in order to capture the attention of children and influence them to get your toys.
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There are various features such as color, graphics, logo and many others that could possibly strengthen the recognition of your brand and help customers identify your brand. Therefore, it is undeniable that if you could make your personalized toy boxes as unique as possible, you could expect a large number of sales.
Also, without creating your brand recognition, although your toys may be able to achieve short-term sales, but you should strive to carve out a long-term brand awareness to gain success on the market.
Consider making transparent packaging as it has become a popular trend in the toy packaging world. This type of packaging helps a lot in showing your toy products intelligently to those potential customers who are wonderful children.
When it comes to the packaging material, convenience, costs, printing and customization capabilities are extremely important. Of note, the quality of the materials has a profound effect on customer perception. You definitely want your personalized toy boxes to resonate with your brand image. You want those parents to buy your products.
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Well, if the packaging looks sloppy, harmful or fragile, this impression will deeply drown your product. Keep in mind that parents will carefully examine a toy based on your end user safety concern. Parents will take certain aspects into account when choosing a toy for their children. Therefore, in order to be considered good, the packaging material must have a safe, hygienic and ecological appearance for children.
As we have recognized, the main function of packaging is to guarantee and support the product during transport and assembly. Furthermore, since we are talking about toys, it is necessary to simplify the packaging and use of the product. Children should be able to hold the box easily and should not have sharp edges.
Now, some of your customers will be the ones who would like to stack their toys in the box for storage. Also, think of those parents who want to re-gift or store toys once their children grow up. In these cases, the packaging material must be strong and long lasting.
In addition, showing your toys well is also a "feature" offered by the package. The toys are deliberately wrapped behind a transparent window to show the toy inside which will increase desire. Being able to grab the physical toy inside instead of seeing an image and being able to interact with it before the purchase will influence the purchase decision.
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