Let’s face it. It’s really important to be seen and heard in your community. And it’s critical to get the word out. If you’re a local business, people are going to want to know who you are. They’re going to care about where your office is (even if you work out of a local coffee shop or café!) – who your employees are, what your storefront looks like. They’re local. They want to get to know you.
That’s why video marketing is utterly essential. People need to be able to see you. They need to be able to understand that you’re a part of their community. And nothing gets that across like the power of video.
But it’s bigger than that. Video is absolutely THE biggest thing on social media. Facebook loves video marketing and prioritizes Facebook Video above every other kind of post. And having a Youtube presence is a massive aid to your ability to reach clients. And there are many other benefits!
For one thing, the more you do videos, the more you learn the skill of presenting yourself in that medium. And that’s really critical in a digital marketing age. People can click a button and be looking at high-definition, living, breathing people in action at any time. It’s in the top 80% of consumer behaviors for internet users throughout the world.
Video marketing is absolutely essential for a local business! Don’t let yourself be left behind. Get in on it today!