A high-speed download of the L&D ecosystem, history, and buyer psychology. Designed for Sales, Marketing, Product pros, and anyone looking to gain a high-level understanding of the industry, its past, present, and future.

Stop faking it. Start speaking The "Hidden" Language of L&D.

You work in the Learning & Development industry, but you aren't an "L&D person."

You build, sell, or market to Instructional Designers and CLOs every day. But when the conversation turns to ADDIE vs. SAM, Kirkpatrick Levels, or xAPI, do you truly understand the context? Or are you just nodding along?

Credibility closes deals.

If you want to sell to L&D, you need to understand the history, the pressure points, and the reality.

About This Course

This is a strategic crash course designed to download 25+ years of industry experience into your brain. It is NOT a course on "how to design training." It is a course on how the industry was created, how it works, and how you can be successful in it.

We will strip away the academic fluff and focus on the business reality of Corporate Training and L&D.

The Pilot Curriculum

• The History: How we went from "Training" to "L&D" to "Performance" (and why that matters for your sales pitch).

• The Roles: Breaking down the org chart. Who is the Admin? Who is the Creator? Who holds the budget?

• The Jargon Decoder: A no-nonsense guide to the acronyms (LMS, LXP, ILT, VILT) and what they actually mean for the business.

• The Ecosystem: How vendors, agencies, and internal teams fit together to solve business problems.

Who Is This For?

• Sales Professionals (SaaS & Services) who want to connect deeper with prospects.

• Marketing Managers who need to write copy that resonates with L&D buyers.

• Product Managers who need to understand the daily life of their users.

• Recruiters/Ops/Investors who need to vet talent and companies effectively.

Your Instructor

Brent Schlenker has a Masters in Educational Media & Computers from Arizona State University. He has spent 25+ years in Learning & Development. From a decade at Intel to programming events like DevLearn at The eLearning Guild and building TLDC and IDIODC, he has seen the industry from every angle: buyer, practitioner, and vendor.

Why the Pilot Price?

This course will launch publicly at $495 in 2026.

I am opening a small "Pilot Cohort" limited to 20 spots for just $99.

The Deal: You get the full course content at an 80% discount and access to my community.  As a paid participant in the pilot program you will also have free access to the finalized version of the workshop and all new/updated material. 

In exchange, I ask for $99 to hold your spot, and your honest feedback on the material to help me refine the final launch.

Secure your spot now to master the business of L&D.