Address verification is a process for cleaning up contact address data to ensure it's correct and accurate. It can take place anywhere from call centers to existing databases and improves data quality to help companies make more informed business decisions. It can also help companies save money and improve customer service and brand satisfaction. There are two main types of address validation: online and offline.
The online method involves the use of online mapping services that can provide basic information about residential addresses. However, it's important to note that mappable addresses do not always correspond to actual addresses. In addition, many addresses have P.O. boxes and shipping addresses, so a map will not necessarily be accurate.
In some cases, address verification services can append additional information to addresses, such as climate statistics and census information. Some services will also provide the geocode coordinates of the address. This can be useful to businesses, particularly those that provide services to customers who are affected by climate. For example, if you deliver flowers, it's crucial that you have the exact address of the recipient. This way, you can avoid delivering the wrong parcel to someone.
If address verification is important to your business, Melissa addresses verification software can help you make sure your customers' details are accurate. Using Melissa's Address Verification tool, you can easily verify the customer and business records of your customers. In addition, Melissa's Listware Online data quality tool is an all-in-one SaaS tool that lets you handle address quality jobs on the web. It's easy to integrate and offers pay-as-you-go pricing.