When you send out mails, you need to ensure that the address is correct. Invalid addresses lead to returned mails and additional fees. A batch address validation tool can help you ship wisely by checking your list as often as you need to.
USPS offers free address validation services. However, these services should be used only on a transactional basis. These services are designed to ensure accuracy and integrity of mailing lists.
Before using a verification software, you must make sure that it is CASS certified. This certification means that the provider has undergone a rigorous test and has live support. It also requires a high accuracy score.
You can also check your address list manually on the USPS website. This method can take up to three months to complete.
Another option is to use a third-party address verification tool. Third-party services have more functionality, such as verifying ZIP codes, cities within ZIP codes, and delivery points. The service can even help you verify international addresses.
There are several reasons why an address is invalid. Common reasons include mis-formatted information and errors in the address field. Using a batch address validation tool can help you identify these problems and correct them before you send mails.
After you have a list of valid addresses, you can use them to ship your products. Having a validated mailing list will also save you a lot of time. Not only does a clean address list save your company money and time, but it will also keep your mailing campaign on target and in touch with your customers.