An address verification service is a useful tool for a retailer. It helps reduce the number of keystrokes needed to complete the checkout process. Without an address verification service, a customer may be returned a parcel or end up with a duplicate item. An address verification service minimizes the risk of fraud and creates a trusting environment with customers. It also helps reduce bounce rates and abandoned carts. It can help a company elevate its user experience and grow its brand name in customers' minds.
An address verification service works by comparing data in an address database to data held by a bank. The results will show whether there are total or partial matches. If a match is found, the merchant can then decide whether to allow the transaction. The process is usually automated. Businesses can integrate an address verification service into their website and take advantage of its many features.
One of the best features of an address validation service is that it helps businesses save time and money. PostGrid's software is easy to use and offers support 24/7. It also adheres to privacy mandates, such as HIPAA and PIPEDA. This means that the information stored in the database is completely confidential. Furthermore, you won't have to worry about any extra fees or long-term commitments.
Address verification services are used by merchants to protect their business from fraudulent transactions. These services are typically used by online merchants, who are exposed to higher fraud risks than brick-and-mortar stores. In addition, they can be used as an additional line of defense against chargebacks.