As an internet marketer, the sales funnel usually starts when a potential customer opts for your capture page. Your capture page, in essence, is a simple website that a marketer can use to "capture" the contact information of the person who is viewing that website. This capture page is critical to sales funnel development, because without it, you will never be able to create a lead list. Prospects will only visit your site and then leave. This is not what we want. Every time someone visits our site, what we want is for them not to leave until they provide their contact information, so they actually agree to receive our future correspondence via an email autoresponder.

Now, whether you're using pay-per-click advertising, video marketing, ezine articles, or any of the other lead-building techniques, your sales funnel starts when someone gives you their name and contact information. But remember, even before you get to the front end of the sales funnel, you must master the skill of attracting leads to your website. This is one of the first critical skills that an internet marketer must learn: how to generate traffic to your capture page.

Once you bring a lead to the sales funnel, it's your job to keep them interested and interested in what you have to offer. If your correspondence with them via email autoresponder is weak and lacking in substance, you will probably lose them as a future customer. The goal at the beginning of the sales funnel is to demonstrate that you can add value. If you can make your prospects know, like, and trust you, then there is a good chance they will do business with you in the future. My advice is, don't try to make money from your leads at the front of the sales funnel. This is just my opinion. Many vendors try to sell some small informational products on the front, but I don't like doing this. At the beginning of the funnel, my only goal is to add value and at the same time qualify and disqualify leads this blog post .

Regarding your email autoresponder, I think you should have frequent follow-up correspondence with your list. Often their emails will be too many for some prospects and they will simply choose not to participate in your list. This is perfectly fine. In fact, we want some people to unsubscribe. It may sound strange, but if someone gets tired of reading your emails, then they probably don't have the patience to succeed in your online business. That makes sense, doesn't it? Deleting the field is a smart idea. We don't want everyone, we just want prospects who want what WE have to offer.

Once you start building a relationship with your leads, you can start marketing them. This occurs near the middle of the funnel. Perhaps you offer a low-cost internet marketing training camp first, and then offer your high-cost opportunity. Likewise, depending on what you want to do, you can also offer products on the backend of the funnel, both for those who choose to join their primary opportunity and for those who do not. I will explain this idea in one of my next posts. For now, just remember how the sales funnel should work.