How to Build a Solid Email List is Paraphrase: Before we answer how to build a solid email list, let's answer why we would want to build such a list. It would provide you with a captive audience when site visitors arrive at your site. When site visitors arrive at your site, there is a chance that they will purchase from you and a chance that they won't. If they landed on your site through the normal flow of traffic and didn't buy from you, you will lose them. However, if you can reach them via email, you can invite them to your website. The list is also a company asset, which makes it valuable in a sale. Another reason to build an email list is that it is valuable for keeping in touch with the company. It would be a waste to sell the company if you had an email list.

To ensure that your list is solid and that you can add an opt-in form to your blog or website, you must first add an opt-in form to your website. Using GetResponse, you can receive the code for the form directly from them, or you may use their service and get the code for it from them. The form must be displayed above the fold, so that it is readily noticeable. During the process, GetResponse also provides you with the tools to manage your list.

Although you can't place an opt-in form on your homepage, the "About" page is a decent place. If people visit your homepage and want to know more about you and what you offer, they will most likely visit your website. If people trust your site enough to pay with their credit cards, they will also want to receive coupons and other incentives from you. You can also put your opt-in form on your checkout page. If you have any questions about how to add a form to your checkout page, ask your shopping cart provider. Opt-ins are most effective on blogs where the reader has an interest in the author. After each post, there should be an option to subscribe k12 email.

We now know where to place our opt-in forms, so let's discuss what will actually get people to opt-in. To get people to opt-in, you must provide something that your target market would want and need. If your market is realtors, for example, an incentive such as "Submit your email address to receive seven locations that you can list a house for free" might be ideal. It is vital that you specify a reliable incentive in order to get people to opt-in. It is essential that you include an easy method to obtain their email addresses so that you can obtain their mailing addresses. When crafting an incentive, take some time to get into your market's head. What do they desire and what causes them problems? Make it in line with their desires.