Tips for Starting from Scratch: Building an Email List

An email list is essential if you are just starting out with email marketing. But, the most difficult part of email marketing is building an email list. Everyone talks about the importance of having a list. But how can you build one?

There are many ways to build an email database. Here are some that you can use to get started.

Email List Building. Step 1: Create a Plan

You don't want to throw up a solution and hope it works. You need a plan to build your email list. These are some questions to ask yourself:

  • Who are your target audiences? This question should be your first in all marketing efforts.

  • How do you find potential subscribers to your website? Is it enough to rely on search traffic? Or will you need an online presence where they are located?

  • How do you approach potential subscribers

  • What can you offer them in return for their email address Discounts? Informational materials Specials: Advance notice school email list


  • What is your daily goal? Each week? Each month?

It is also helpful to understand the type of email list that you are building. Do you plan to send out a newsletter to your subscribers on a regular basis? Are you just creating an advanced discount list? These are the answers to how you will pitch your list.

You can begin building your plan once you have answered these questions.

Step 2: Build Your Email Database

What type of content are you planning to send to your subscribers? Your newsletter will be read more often if it is funny, informative, and relevant to your interests.

Some people recommend that you wait until you have a mailing list before you start writing your newsletter. This is because you won't know who it will go to. However, I believe it's a smart idea to have at the very least one newsletter ready when you reach your first goal. It should be an "evergreen" newsletter, meaning it can be sent at any time throughout the year.

Also, consider what you are offering in exchange for an email. It should be available by the time that people begin to send you emails if it is an informational product such as a PDF.

However, you shouldn't spend too many hours creating a backlog. You run the risk that you will use that backlog to stop you from implementing your newsletter plans. It's important to mention this:

Step 3: Implement Your Plan

Once you have created your plan, the most important thing is to actually put it into practice. If you plan and then don't execute, nothing will happen to your list.