Being a highly competitive market, eCommerce businesses are hard to establish. But with the right eCommerce website development services, the task can be seamless. For that, you are required to know a few things beforehand.

If you are thinking about starting an eCommerce business and want to establish it as the next Amazon or Alibaba, you have to consider a few steps.

Here, the post gives you the most effective method to build an eCommerce website that will thrive your business on the digital platform.

Determine prices and shipping costs

The price of your services or products is the essential factor that ensures the success of your e-store. You want to make sure the prices you set are profitable to you and affordable to your customers.

Lower prices may not bring you profit, while higher prices won’t appeal to customers. Shipping cost also is a crucial factor to consider when determining the prices. If you provide your product to international customers, shipping charges may vary from country to country.

Purchase a domain name

The domain name will be your URL address that your customers will type on their browser to get to your site. Make sure you purchase the right domain name, which is easy to spell and pronounce.

Ideally, your domain name should be within 6-14 characters, as it is easy to remember. Your domain name should perfectly identify your brand.

Therefore, avoid generic names that may be forgettable by your audience, or they may go to similarly-named websites that have a higher search engine ranking than you.

Decide what e-commerce builder to use

There are many eCommerce platforms that you can choose to build your e-store on, Shopify, WooCommerce, and BigCommerce, to name a few.

Most developers are familiar with these platforms, so it will be easier to integrate functionalities, plugins, and payment gateways.

Moreover, they offer a variety of pre-built themes which you can customise to make suit your brand. This saves the time, effort, and cost of designing a full-fledged website from scratch.

Hire a web developer to build your e-store

Once you decide what platforms you want to go for, you will have to hire developers who will help you create your e-commerce website and make it up and running.

You can hire freelancers who will work remotely for you. Or you can hire a web development company that will build a custom eCommerce website for you.

Make sure the developer you hire shares your vision and creates your website within a pre-decided budget that is affordable for you.

Set up a payment gateway

Once your website is featured with all the required functionalities, you will have to decide what payment gateway you want to integrate with your e-store.

Make sure the payment method you choose is trustable and follows an uncomplicated procedure. Something that is not secured and complicated can make your customers leave their carts and never return.

There are many payment gateway options for incorporating payment functionality into your website. Many eCommerce platforms offer in-built plugins for payment gateway, making this feature easy to implement in your site.

Secure your website

Before making your website out for the public, you may want to secure it with some tight security features.

Install an SSL certificate that will ensure your website remains secure for your customers to use.

This keeps your customer’s information private and gives them peace of mind knowing they are shopping from a reputable site.

SSL certificate encrypts the critical data when someone makes a purchase, keeping hackers from stealing credit card information of your customers.

Test and publish your eCommerce store

After all the development process completes, you want to test your website for technical flaws. Thoroughly check your website for its performance, security, and user experience with various testing techniques.

Once every technical flaw is eliminated, your eCommerce website is ready to be published on the server. Find a hosting partner and get your website live to serve your customers.

But your site won’t make your sales as soon as it goes live search engines take time to index your website. And if you want your site to get indexed fast and rank on search engines, you will have to optimize it for search engines.

Market your brand

Now, as your site is all set and is live on the server, you want to market it to make your audience and potential customers aware of it.

Create business pages on social media platforms where your customers are most active. Offer relevant content and information about your product or services. This will enhance your credibility as a brand and provide traffic to your website.

You can market your site with Pay-Per-Click (PPC) advertising. This will make your site appear on the first page of Google as an ad whenever someone searches with your niche-related keywords. PPC is the most effective marketing strategy for new websites.

Read Also:

• Reasons To Use WordPress For Website Design

Lastly

Yes, the eCommerce website building process is quite comprehensive, from determining the prices of your product to handling a marketing plan. But with the help of the right IT partner who offers effective eCommerce development services, you can be relieved from handling everything.