Discovery & Music

BTS, also known as Bangtan Sonyeondan or Beyond The Scene, is a South Korean boy band that debuted in 2013 under Big Hit Entertainment. Initially rooted in hip-hop, their music evolved to incorporate a wide range of genres, including pop, R&B, EDM, and rock. Through introspective lyrics, BTS explores themes of youth, mental health, self-love, and social issues, resonating with a global audience. Their rise to international fame was fueled by their deep connection with fans, known as ARMY, as well as their innovative use of social media. Albums like Wings, Love Yourself, and Map of the Soul solidified their status as record-breaking artists, earning them prestigious awards and historic achievements, such as topping the Billboard Hot 100 with hits like Dynamite and Butter. Their music blends meaningful storytelling with powerful performances, making them one of the most influential groups in modern music.