Bryan W. Alaspa Portfolio

Content Strategies

Created an organic content strategy for MJ Schuetz, and insurance company based out of Indianapolis. Researched and organized an organic strategy for blogs and social media to coincide with the development and launch of a new website. This was all done in 2022 and EOY analytics showed a dramatic increase of organic traffic to the website, through the use of blogs, through SEO on the site and through the effective use of social media. All of this based off of content pillars and regular analysis of the marketing campaign to adjust as needed. 

Built a content strategy for blogs , social and email marketing efforts for a company that does soil stabilization. The URETEK name had become so ubiquitous in the industry, they had lost their branding. Helped develop a new branding and brand strategy, then crafted a new organic content strategy based on educating the industry and making URETEK top of mind within the industry they specialize in. Overwhelmingly accepted by the client and 2023 will be the year we launch a new site and determine full effectiveness.

Successful Social Media Ads

Ad created to promote New Year's Eve event at Oak Brook Hills Resort. Achieved largest reach of any social post for the resort. Sold out the event. Event made money for the first time in years. Expanded overall social reach to more than 2 million.

Social ad created to promote end-of-summer weekend getaways after busy season at the resort. Reach and engagements were in the thousands. Succeeded in filling up the hotel during select weekends and increasing brand awareness.

Ad created to feature outdoor pool and promote the lowered rate for Labor Day. Goal was to fill the hotel during the weekend. Most successful ad post-summer. Succeeded in expanding reach, increasing brand awareness and filled hotel for the final weekend of outdoor activities.

Billboard Ads

Full page print ads for medical tool/device company. Text written by me, design by Alexa Wells

Ad created for Chicago Tribune designed to increase awareness of Golf Club memberships and Player's Card programs to give as gifts during key off-season holidays. Tribune had caused calls to inquire about memberships and Player's Card to increase 10-fold.

Chicago Tribune ad created to promote weekend package for Valentine's Day weekend. Focus on rates, as well as amenities received when arriving at the resort. Result was a sellout weekend during the holiday and increased use of restaurant for romantic dinners and special menu.

Paid Search Ads

The last one was part of an email drip campaign promoting a white paper the company had written. 

Sell Sheets

Draft of Medical Device sell sheets created for client tradeshow. 

High-Traffic SEO-Rich Blog Post Creations

Highly technical blog post for medical device manufacturer. Involved intense interviews, research and work to create the article so it could be easily read. Click HERE to see. 

Detailed blog about green building for construction company client. Click HERE to read more. 

Highly detailed and researched article designed to generate hits and interest in booking Hilton hotel rooms while visiting the Frida Kahlo exhibit in Chicago's suburbs. 

Creation of high-SEO article for Hilton's city guides. Key was to promote attractions in Chicago's Western Suburbs for tourists. Highly researched with high-SEO research and optimization. 

Guide written for Hilton's pages with High-SEO and detailed research from around the resort. The intention was to convey to travelers the differences between resorts and hotels to help them make a decision about which properties to choose.

The plan was to create a monthly article featuring an employee of the resort. The first article, which you can see HERE, was a huge success and generated hits to the blog and website. 

Creation of tentpole, evergreen, high-traffic content for international pest control company. Extensive research and work with SMEs to create long, detailed blog post regarding mice. Generated hundreds of thousands of hits and became a large traffic driver to websites and lead generator. Full article can be read HERE.

Creation of tentpole, evergreen, high-traffic content for international pest control company. Extensive research and work with SMEs to create long, detailed blog post regarding wasps in anticipation of wasp season. Generated hundreds of thousands of hits and became a large traffic driver to websites and lead generator for stinging pests. Full article can be read HERE.

Task was to create blog post featuring localized spiders in California to boost inquires about spider control services. Generated thousands of hits. Succeeded in increasing calls about spiders. Full article is HERE. 

Another essential guide created for Western Exterminator brand. Task was to create comprehensive, high-SEO, blog post about tarantulas. It became such a huge driver of traffic, it was converted into a web page to put traffic directly on the site itself. Full page and article can be seem HERE. 

Optimized landing pages and separate company website dedicated to company events and conventions. Using SEO techniques, we built separate websites, updated profiles on various websites such as Crunchbase or The Org, updating and optimizing social media, we changed the SERPs for this client so that only controlled or ally websites were dominant on the top results page. 

Used SEO strategiest to refresh and further hone and optimize content on the About Us page and other select landing pages for a leading jewelry designer company. By using backlinkes, keywords, and creating content that answered People Also Ask and other questions on Google and major search engines, we helped change the search landscape on behalf of this client so that 60% of the top results on Google were either owned by this company or by allies to this company.

Optimized for SEO, adding additional content to the page and answering additional questions found using SEMRush and other optimziation tools so that this article would show up higher in search engine results. Also managed team to fact-check and update this article so that more recent sources were used to lend authority to the site. 

Did full SEO audit and created optimization plan for medical device manufacturer to improve site performance. This is one page optimized, with sub-pages listed also optimized. Added headers, meta descriptions, alt text (for images) and more to ensure that these pages answered key questions asked and to target the medical device audience for this company. 

Did monthly audits on various pest control websites for subsidiaries such as JC Ehrlich. Our strategy was 2 - to 1. Come each month with 2 pages to optimize by adding or refreshing content and then bring 1 new page to discuss and add to the site. Rigorous research was done to try and match audience needs using SEO to match the paid advertising we were doing at the same time. Landing pages like this were the norm to enhance site performance. 

Our technique for managing search engine results was to find ally websites we could use for linking and backlinking purposes. A Forbes page was created for this client, optimizing the profile for search engine results so it would land in the top of SERPs for the client. We also used this site to link to in other content we created to lend authority for Google searches and create a specified search landscape for the client. 

Worked with digital team and oversaw this acquisition project to move company and brand to new website platform. Planned with team to create content, move content and optimize content to increase traffic. Worked with team after move to new platform to ensure the site was highly optimized and lead driver. Websites for all brands became chief lead driver among all marketing efforts.

Created web pages to generate traffic. Managed SEO. SEO strategy with team and management of pages to keep site for brand optimized. Monthly updates were managed and planned by me while overseeing team of copywriters and site managers. Created site with massive traffic and lead generation.

Other Marketing Materials

Lobby sign created for Oak Brook Hills Resort to promote restaurant participation in Westmont Restaurant Week. This combined with social ads created one of the most successful participations in this event in resort history.

Elevator sign created for busy weekend at resort to promote specials at the restaurants and cafe, as well as room service.