Pricing transparency sounds like a simple, straightforward promise, but in elective vision correction it is unfortunately not the industry standard. Discount offers, limited-time promotions, and quotes that grow once treatment begins are common enough across elective procedures generally that patients have learned to be skeptical of any number they're given upfront.

Brusco Vision's overall approach to EVO ICL pricing was built specifically and deliberately to avoid these common patterns.

Brusco Vision intentionally avoids discount and promotional pricing because it creates inconsistency, where the price a patient pays depends more on timing or negotiation than on the actual cost of their care. 

This structure is deliberately designed so nothing unexpected gets added to the bill once treatment has already begun or surgery is underway. Any variation between patients reflects genuine differences in their case, such as whether a toric lens is needed for astigmatism, rather than inconsistent pricing for the same scope of care.

Patients can request this itemized breakdown before their consultation even concludes, rather than waiting for a follow-up email to arrive later.

Knowing the full cost upfront, without the risk of additional charges appearing later, makes it considerably easier for patients to plan financing or apply FSA and HSA funds accurately. Patients can compare this all-inclusive figure directly against quotes from other practices, carefully accounting for what is and is not bundled into each one before deciding.