5 Characteristics of Small Business Logo Design

One of the elements few small business owners understand about logo design is what it should achieve. For most of them, a logo is awesome if it looks trendy, is attractive and defines the business appropriately. While concentrating on these factors they lose sight of what a small business logo should undertake. And the sole objective of any business logo design is to identify.

1. The logo should classify, not define

The foremost purpose of a logo is to classify. That’s all. Often small business owners assume that their business logo should describe or explain what their business is involved in. However, this isn’t the case. The logo is designed to help new and existing customers understand what to expect from your business. It serves as a reminder to customers of where a product comes from.

2. The logo should help in name recall

It is important to understand that name recall is necessary for every small business. Therefore, the most effective logo design for a small business should feature both a word mark (the name of the business) and a memorable symbol. There is the option of using a word mark only, but this usually works best for businesses with a very unique name.

3. It should aim for sustainability

Logo design is a major investment that a small business makes. A reliable way to ensure the investment is protected is to enlist the help of an experienced logo designer. A professional logo designer knows how to create a logo that will stand the test of time by using logo design best practices and principles.

4. It must be easy to understand

Keeping your logo simple helps you achieve two major goals: Flexibility and Memorability. Logos these days are used in a large range of applications, from websites to billboards, promotional products, and mobile apps. Therefore a simple and flexible design ensures that the logo works in small and large applications.

5. It should be distinctive

The golden rule of logo design in UK is that it should have a distinctive edge. It is hard distinguishing a small business logo if it looks similar to someone else’s logo. The goal with a logo should always be to have something distinctive that sets you apart.