-Manage programs and budgets for digital marketing, including SEO, PPC/SEM, social media, display, email, and affiliate
-Establish and understand new digital marketing trends
-Work with internal teams to develop and implement initiatives to drive traffic and leads
-Develop and maintain SEO strategies-Analyze data to determine effectiveness of digital marketing campaigns
-Research and test ways to improve website’s performance-Oversee digital strategy development and implementation for assigned brands
-Understand and adhere to brand guidelines and marketing strategies
-Execute brand goals and initiatives-Lead a team of digital marketers
-Develop and implement successful marketing plans-Research, analyze, and report on market conditions
-Create, edit, and distribute periodic reports
-Develop and maintain digital measurement and tracking tools
-Assist with coordination of cross functional marketing initiatives-Develop and execute digital marketing strategies
-Manage programs and budgets for digital marketing, including SEO, PPC/SEM, social media, display, email, and affiliate-Establish and understand new digital marketing trends-Work with internal teams to develop and implement initiatives to drive traffic and leads-Develop and maintain SEO strategies-Analyze data to determine effectiveness of digital marketing campaigns-Research and test ways to improve website’s performance-Oversee digital strategy development and implementation for assigned brands-Understand and adhere to brand guidelines and marketing strategies-Execute brand goals and initiatives-Lead a team of digital marketers-Develop and implement successful marketing plans-Research, analyze, and report on market conditions-Create, edit, and distribute periodic reports-Develop and maintain digital measurement and tracking tools-Assist with coordination of cross functional marketing initiatives-Develop and execute digital marketing strategies