Social Media Usage and Emotional Well-Being 

This dashboard provides an in-depth look at how social media usage patterns affect emotional well-being. By analyzing factors like platform usage, posting frequency, and user engagement, this dashboard uncovers connections between digital behaviour and emotions such as happiness, boredom, and anxiety. The data is sourced from Kaggle's Social Media Usage and Emotional Well-Being dataset, available on Kaggle Website.

This dataset includes detailed metrics on social media interactions across popular platforms.

Key Sections:

1. Data Source

Kaggle: Social Media Usage and Emotional Well-Being dataset, which includes comprehensive data on various social media activities (e.g., posts per day, time spent, likes received) and their relationship with dominant emotional states.

2. Time Usage Versus Platform

This treemap visualizes daily usage time across different platforms. Larger blocks indicate higher user engagement, with Instagram and Facebook showing the most significant usage, highlighting their popularity among users.

3. Posts Per Day Versus Likes Per Day by Platform

This scatter plot examines the relationship between posting frequency and engagement across platforms. It reveals that platforms like Instagram and Facebook experience higher likes with increased posting frequency, showcasing the importance of active participation.

4. Post Per Day Versus Daily Usage Time

This bar chart shows the correlation between posting frequency and overall daily usage time. Users who post more frequently (2-6 posts per day) tend to spend more time on social media, suggesting a link between posting habits and extended platform engagement.

5. Posts Per Day Versus Daily Usage by Emotion

A line chart that explores how posting frequency connects with emotional states. For example, users who post frequently often experience emotions such as happiness and boredom, highlighting how different posting habits relate to emotional outcomes.

Association Rules for Emotional Well-Being

Association rules help identify patterns between user behaviours and dominant emotions. By linking factors like daily usage time, posting frequency, and platform choice, the dashboard reveals that specific combinations—such as spending 100-150 minutes on Instagram with frequent posts—often result in happiness as the dominant emotional state.

Key Insights:

• Platform Engagement and Emotions: Platforms like Instagram and Facebook tend to foster higher engagement, which is frequently associated with emotions like happiness and excitement.

• Posting Frequency and Emotional Impact: Increased posting frequency is linked with greater time spent on social media, often correlating with emotional states such as happiness and boredom.

• Behavioural Patterns in Emotional Outcomes: Association rules show that certain behaviours, such as extended time on specific platforms, can predict dominant emotions.

Check out the World happiness and World Universities Dashboards for more insights