Us Sales Software Market Size By Applications, By Type, By End-User, By Deployment & By Technology 2032
Sales Software Market was valued at USD 31.3 Billion in 2022 and is projected to reach USD 66.4 Billion by 2030, growing at a CAGR of 10.2% from 2024 to 2030.
The U.S. sales software market is experiencing a transformative surge, driven by advancements in artificial intelligence (AI) and machine learning (ML). In 2025, the market is projected to reach approximately $31.26 billion, with expectations to double by 2030, reflecting a compound annual growth rate (CAGR) of 15.1%. This growth is largely attributed to the integration of AI and automation, which are revolutionizing sales processes by enabling predictive analytics, lead scoring, and automated customer interactions.
Industry giants are at the forefront of this evolution. Salesforce, for instance, has introduced "Agentforce," an AI-powered platform designed to automate tasks across customer service, marketing, and procurement. Despite its innovative approach, Salesforce has forecasted its fiscal 2026 revenue below Wall Street's expectations, citing slower adoption of Agentforce. The company anticipates revenue between $40.5 billion and $40.9 billion, slightly below analysts' estimates of $41.35 billion. This cautious outlook is influenced by a spending environment marked by high interest rates and economic uncertainty.
Goldman Sachs has identified 27 companies, primarily in the software and IT services sectors, that are enhancing their revenues through AI integration. Notable among these are Dynatrace, Uber, Digital Ocean, GitLab, Zscaler, Snowflake, Adobe, Couchbase, and MongoDB. These companies are recognized for their significant sales growth potential in 2025, positioning them well in the evolving AI landscape.
However, the market is not without its challenges. Analysts have expressed concerns regarding the tangible monetization of AI investments. For example, Adobe has been downgraded due to a perceived lack of concrete evidence in AI-driven revenue growth, despite positive management commentary. This highlights the necessity for companies to demonstrate clear returns on their AI investments to maintain investor confidence.
In addition to AI and automation, the market is witnessing a shift towards cloud-based solutions. These platforms offer scalability, flexibility, and cost-effectiveness, making them attractive to businesses aiming to streamline operations and reduce infrastructure costs. The adoption of cloud-based sales software is expected to continue its upward trajectory, further propelling market growth.
Moreover, the integration of sales software with other essential business tools, such as Customer Relationship Management (CRM) systems, marketing automation platforms, and enterprise resource planning (ERP) systems, is becoming increasingly prevalent. This trend fosters seamless workflows and enhances sales performance, driving the demand for comprehensive sales software solutions.
Despite the optimistic growth projections, companies must navigate economic uncertainties, including potential regulatory changes and market volatility. The success of AI-driven sales software hinges on its ability to deliver measurable improvements in efficiency and revenue generation. As the market evolves, businesses that effectively leverage AI and automation, while demonstrating clear value propositions, are poised to lead the U.S. sales software market in the coming years.
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Microsoft
Zoho
Salesforce
HubSpot
Pipedrive
Nimble
ActiveCampaign
Infusion Software
Vtiger
Swiftpage ACT
Agile CRM
Drift
Clari
Dooly
Conversica
Oracle
Freshworks
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the Global Sales Software Market
Small Businesses
Medium-Sized Enterprises
Large Enterprises
Cloud-Based Solutions
On-Premises Solutions
Hybrid Solutions
Retail
Manufacturing
Healthcare
IT and Software
Telecommunications
Financial Services
Education
Lead Management
Contact Management
Sales Analytics
Customer Engagement
Reporting and Forecasting
Workflow Automation
B2B (Business-to-Business)
B2C (Business-to-Consumer)
C2C (Consumer-to-Consumer)
Global (United States, Global and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the Global Sales Software Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Global Sales Software Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Global Sales Software Market, By Type
6. Global Sales Software Market, By Application
7. Global Sales Software Market, By Geography
Global
Europe
Asia Pacific
Rest of the World
8. Global Sales Software Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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