How Quantum Business Dynamics helps drive local Brighton and Hove business success with digital marketing

Quantum Business Dynamics is a Brighton and Hove-based marketing agency led by marketing consultant and business growth strategist, George Ogunsiji. Quantum Business Dynamics offers internet marketing services to help local businesses and high street vendors enhance their online visibility and digital footprint so that their ideal customers and clients can find them. Through the use of the Internet, mobile devices, social media, search engines, and other channels, the Brighton marketing consultancy helps local businesses reach their prospective consumers, manage, improve and market their online reputation, maximize the lifetime value of their customers, and clients through website conversion strategies and profit maximization funnels. Quantum Business Dynamics also helps local firms in and around Hove, Portslade, Brighton, Hollingbury, Hangleton, Coldean, Hanover, Preston Park, Withdean, etc. to automate referral marketing so that they no longer rely on ad hoc referrals from happy, satisfied patrons of their business.

Digital marketing is considered by a number of marketing experts to be a completely new discipline that requires a fresh perspective to be taken in prospecting and canvassing customers and ascertaining consumer behaviour as compared to traditional 'offline' marketing.

In essence, marketing is the practice of identifying what consumers want and need and meeting those needs. In business, this key as effective marketing can drive enquiries, calls and requests from prospects and consumers. This principle is the cornerstone of digital and traditional marketing and the end objective remains the same. However, where they differ lies in the tactics deployed. The proliferation of digital devices, smartphones and computers has heralded a new dawn in terms of how businesses reach and communicate with consumers.

With the passage of time, digital marketing appears to be assuming greater and greater importance with more and more businesses allocating a larger proportion of their marketing budgets to the digital marketing space. However, it's important that businesses do not consider mere adoption of digital marketing to to suffice in and of itself. Businesses need to plan and execute a viable and coherent digital marketing strategy to realize their goals. Quantum Business Dynamics supports and enables local firms to do this. By expediting a coherent, well-structured multi-channel digital marketing strategy, businesses can harness valuable insights into the behaviours of their target audience while capitalising on new avenues for engaging with customers. Furthermore, companies can expect to see a significant increase in their customer or client retention. A study by Invesp reported that businesses utilizing strong multi-channel strategies for interacting with their customers enjoyed 89% customer retention on average compared to those businesses that didn't with customer retention levels averaging 33%.

Digital Marketing - Search Engine Optimization (SEO)

Search engine optimization is the procedure of boosting your site to boost its visibility when individuals look for services or products related to your company in Google, Bing, and other search engines. The much better exposure your web pages have in search results page, the most likely you are to garner focus and also bring in potential as well as existing clients to your business

Search Engine Optimisation Techniques

Keyword Research - Keyword research is the critical foundational part of the SEO process and entails looking at what keywords a site is already ranking for, what keywords competitors rank for, and what other keywords potential customers may be searching for. Prior to writing content, it's important that you determine what people are searching for when they enter certain terms into their search engines. Without this information, you will not be able to write effective search engine-friendly material that ranks.

Content marketing - Once potential keywords are identified, content marketing comes into play. This can be updating existing content or creating brand new pieces of content. Because Google and other search engines place a premium on high-quality content, it's important to research what content is already out there and create a compelling piece of content that provides a positive user experience and has a chance of ranking higher in the search engine results. This does not necessarily mandate that you have to create something entirely new. You can simply rework existing content. For example, if you're selling clothing, you could take articles about fashion trends and rewrite them to include more information about your brand. The important factor here is that the content must be of good quality - ie. unique, well-written, informative and/or entertaining. Good content also has a greater chance of being shared on social media and attracting links.

Content Optimization - The content on your website should be optimized so that it can be found by search engines and users alike. This includes things like using keywords, making sure your page titles are descriptive, and including relevant links throughout the site. Good content will get more traffic than poor content, so this is another lever that an SEO professional can pull to drive more traffic to a site.

Link Building - Links from other sites to yours are important because they help Google determine which pages are most relevant to what you're offering and therefore where they should appear in the search results. The key determinants are the number and quality of backlinks to a site. Links can be acquired naturally through press releases, guest posting opportunities, building relationships with webmasters, and submitting websites to relevant web directories etc. It is important to ensure that the links emanate from a trusted domain.

On-page optimization - In addition to off-page factors such as links, improving the actual structure of the page can have tremendous benefits for SEO, and is a factor that is entirely in the control of the webmaster. Common on-page optimization techniques include optimizing the URL of the page to incorporate keywords, updating the title tag of the page to use relevant search terms, and using the alt attribute to describe images. Updating a page's meta tags (such as the meta description tag) can also be beneficial-- these tags don't have a direct impact on search rankings but can increase the click-through rate from the SERPs.

Semantic markup - Another SEO strategy that SEO experts utilize is optimizing a website's semantic markup. Semantic markup (such as Schema.org) is used to describe the meaning behind the content on a page, such as helping to identify who the author of a piece of content is or the topic and type of content on a page. Using semantic markup can help with getting rich snippets displayed in the search results page, such as extra text, review stars, and even images. Rich snippets in the SERPs don't have an impact on search rankings but can improve CTR from search, resulting in an increase in organic traffic.

Brighton Digital Marketing - Website Conversion

The cornerstone to an online digital marketing strategy is generally considered to be the business website. However, for this to be effective it must convert.
A website conversion takes place whenever someone finishes a pre-determined and preferred action on your site, like registering for a newsletter, sharing a post to social media, or purchasing a product. The percentage of people that finish your desired action is your conversion rate.

Micro-conversions

A micro-conversion occurs when a step toward your end goal is accomplished, like registering for a digital publication, or viewing a sales video.It generally precedes a macro-conversion.

Macro-conversions

A macro-conversion happens when your objective is attained, such as a sale, a brand-new paid customer, or a completed contact form.

To determine your conversion rate, divide the quantity of conversions (intended actions taken) by the total number of visitors, then multiply by 100 to derive a percentage. For example, if your websites picked up 25 sales from 1000 site visitors last week, your conversion rate is 25 divided by 1000, multiplied by 100 = 2.5%.

The site conversion procedure is like a funnel and this process is segmented into four phases: awareness, interest, desire, and action. Your prospect will first become aware of you and whatever it is you are offering from your website. Next, there will be a proportion of those prospects you will express interest in whatever you have and you will move them to the next step, to act on their desire. Lastly, your potential customers will take an action like making a purchase, registering for your newslettera sale or newsletter register.

Without mechanisms or factors to enable conversions a site is basically a brochure, and a web visitors response to that website will be similar to a consumers response to a brochure. Ocasionally the consumer might take a positive action and make an enquiry having scanned the brochure. However, it most likely that the brochure gets perhaps a quick look and then gets thrown into the waste bin. This typically happens with websites where no effort or consideration has been given to web conversion. The visitor comes across the site, quickly scans, and then invariably departs to another site without taking any specific action on the site.

Supplying remarkable, seamless customer experiences can help you get more shoppers to act upon your conversion objectives, buy your products, and even establish long-lasting customer relationships. (visualcontenting.com)

Offering unforgettable, seamless client experiences can help you get more shoppers to act on your conversion objectives, purchase your products, and even establish long-lasting client relationships. (visualcontenting.com).

Lastly, the remaining visitors at the bottom of the funnel make their way into one of your conversion pails. Either they've checked out among your valuable blog articles short article and decided to subscribe to your newsletter or download your whitepaper. Or possibly they've read an item evaluation and decided to purchase one of your products. Either way, you require to ensure you're tracking all of these conversions. (boostsuite.com).

1. Evaluate how your audience connects with your website.

To create sites that convert, you need to develop a site that works for your audience. If you're experiencing a low conversion rate, it might be due to the design and configuration of your website.

User experience (UX) is an important factor in determining why somebody remains on your page or exits. If you find you are not converting your website visitors then it might be time to consider improving your website. By examining how your audience engages or interacts connects with your site, you'll see where you'll where your site may need to be improved. For example, you might find that the format of your page deters people from staying or omits an important button that guides people to a particular section or page on the site.

When you analyze how visitors interact with your site you'll identify areas where improvements can be made to enhance your web visitors experience. As a result more of your prospects will stay on your site, thereby improving the probability that they will convert.

2. Make the call to action (CTA) buttons stand out from your website.

Here's a fact. The right call to action buttons on your web page will improve the rate at which visitors to your site take the actions you would like them to take, whether that's to subscribe to your newsletter, book an appointment, make a purchase etc.

When you have the right call to action (CTA) buttons on your website, you will increase site conversions. CTA buttons play a key role in guiding users to take the next step. They inform your audience how to proceed and what they can expect to take place next.

If you're struggling with a poor conversion rate, review the call to actions buttons on your site. An effective call to action button 'jumps' off the page.

Your audience should easily be able to find buttons on your page. Choose a colour that stands out from your site's design and colour scheme and is simple for your target audience to find.

3. Simplify your navigation.

If you're aiming to increase website conversions on your site, you can streamline your navigation to make it simpler for individuals to find information on your page. When people can't find details quickly, they're less likely to stay on your website.

Just under 9 in 10 consumers will flee to a competitor after a subpar user experience. If your navigation does not provide your visitors with a seamless frictionless experience this could explain your site's poor conversion rate.

To improve your conversion rate, make your website structure and navigation simple and orderly. Simplifying your website navigation and menus will enable your visitors to find the information they may be searching for on your site more quickly and encourage them to remain on your site longer.

4. Make it easy for visitors to take the action you desire.

If you wish to increase site conversions, simplify your potential customer or client's journey. Do not complicate things by asking your customer to take unnecessary steps or provide irrelevant details. You need to make it easy for your audience to engage and connect with your site, so they're more likely to act.

Is your conversion rate less than you'd like it to be?

If so, review your conversion process and see if there are methods for you to improve it. Your conversion process includes the steps your audience requires to complete your conversion goal.

Let's imagine your conversion goal is to get individuals to opt-in to your email list. After reviewing your email sign-up form, you discover that many people get to the sign-up page but don't complete the form You may need to find a more straightforward, frictionless way for prospects to sign up.