Sweet and Salty Snacks Market size is estimated to be USD 105.56 Billion in 2024 and is expected to reach USD 169.34 Billion by 2033 at a CAGR of 5.4% from 2026 to 2033.
The sweet and salty snacks market was valued at USD 16.25 billion in 2022, with an expected compound annual growth rate (CAGR) of 4.8% during the forecast period of 2023 to 2030. North America held the largest share of the market, accounting for 38% of the total revenue in 2022, primarily driven by the high demand for ready to eat snack foods and the growing inclination towards indulgent snack options among consumers. The market in Europe was also notable, with a share of 25%, bolstered by increasing consumer preferences for convenient snacks with a blend of sweet and savory flavors. The Asia Pacific region, particularly in emerging markets like India and China, is expected to witness significant growth, driven by changing lifestyles, urbanization, and rising disposable incomes, with a CAGR of 5.3% from 2023 to 2030.
In terms of market opportunities, the increasing popularity of health conscious snacks is paving the way for innovation in the sweet and salty snacks sector. Consumers are increasingly seeking snacks with lower sugar content, fewer preservatives, and natural ingredients, leading to the rise of healthier snack alternatives. Furthermore, the growing trend of plant based snacks is also creating new avenues in the market, particularly in North America and Europe, where vegan and vegetarian diets are becoming more widespread. The market in Latin America and the Middle East & Africa is poised for growth as well, with a growing demand for snacks catering to local tastes and preferences, projected to expand with a CAGR of 6.0% during the forecast period.
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General Mills
Kraft Foods Group
Intersnack Group
Pepsi
Kellogg
Kettle Foods
Walkers Crisps
Unichips SpA
Mondelez International
Lorenz Snack-World
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the Global Sweet and Salty Snacks Market
Age Groups
Income Levels
Family Structure
Purchase Frequency
Usage Situations
Brand Loyalty
Lifestyle Choices
Values and Beliefs
Personality Traits
Sweet Snacks
Salty Snacks
Mixed Flavor Snacks
Dietary Preferences
Functional Snacks
Clean-Label Products
US (United States, US and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the Global Sweet and Salty Snacks Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Global Sweet and Salty Snacks Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Global Sweet and Salty Snacks Market, By Type
6. Global Sweet and Salty Snacks Market, By Application
7. Global Sweet and Salty Snacks Market, By Geography
US
Europe
Asia Pacific
Rest of the World
8. Global Sweet and Salty Snacks Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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